Marketing

3 Questions You Must Answer Before Wasting Money on AdWords
Online Marketing

3 Questions You Must Answer Before Wasting Money on AdWords

Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.
Perry Marshall
What's Better Than a Friend Coming Over to Visit? A Friend With Beer.
Entrepreneur Network

What's Better Than a Friend Coming Over to Visit? A Friend With Beer.

Bolanile Maté of Be Better Paris explains how HopBuddy distributes beer and is helping to grow France's burgeoning craft brew market.
Erin Schultz
How to Find Your Unique Branding Proposition
Branding

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
Karen Tiber Leland
Don't Waste Your Budget on a Social Influencer -- Use Data Instead
social influencers

Don't Waste Your Budget on a Social Influencer -- Use Data Instead

A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
Deren Baker
7 Creative Strategies for Marketing Your Startup on a Tight Budget
Online Marketing

7 Creative Strategies for Marketing Your Startup on a Tight Budget

Leveraging connections, special events, skills and the Web can give your business a special twist.
Matthew Toren
3 Things You Must Do Before Creating Supposedly-Valuable Content
Blogging

3 Things You Must Do Before Creating Supposedly-Valuable Content

Do the research required to write something you know will actually move the needle.
Mike Taylor
Building a Collaborative Content Process
Content Marketing

Building a Collaborative Content Process

Strategies that will help you and your team create content marketing that works.
Sarah Rickerd
Tailor Your Digital Marketing to the Customer Experience
Marketing Strategies

Tailor Your Digital Marketing to the Customer Experience

Why digital marketers should focus on creating and tackling the next bottleneck.
Divya Ganesan
5 Steps You Should Take to Prepare for Facebook's 'All Video' Future
Facebook

5 Steps You Should Take to Prepare for Facebook's 'All Video' Future

What should your brand do when 'Wordless Wednesday' is every day? It'll be here sooner that you expect.
Kim Lachance Shandrow
5 Steps to 'Bernie Madoff-Proof' Your Local Advertising
Google AdWords

5 Steps to 'Bernie Madoff-Proof' Your Local Advertising

When it comes to pay-per-click, many don't know what is going on behind the scenes of Google AdWords.
Perry Marshall
The Science of Online Forms and the Brand Experience: An Essential Guide
Online Marketing

The Science of Online Forms and the Brand Experience: An Essential Guide

There's a lot you have to keep in mind when building an online form -- length, placement, verbiage, even color. Yes, I said color. Let's prevent people from seeing red because of your form. Or is red a good thing? Keep reading and find out.
Chris Byers
Athletes' 'Flops' Bruise Their Brands
Celebrity Endorsement

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?
David Hagenbuch
3 Steps to Tracking the Success of Your Direct Mail Campaign
Direct Marketing

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Craig Simpson
3 Fundamentals of Ethically Marketing to Kids
Marketing

3 Fundamentals of Ethically Marketing to Kids

Marketing to children is a sensitive subject, but here's how you do it.
Mike Templeman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.