Marketing

Pokemon GO Could Be Next Big Marketing Tool for Retailers
Nintendo

Pokemon GO Could Be Next Big Marketing Tool for Retailers

The game could revolutionize online marketing for small businesses.
The 6 Online Marketing Strategies Every Entrepreneur Needs
Make More Happen

The 6 Online Marketing Strategies Every Entrepreneur Needs

A big benefit: While each can be pursued individually, they all connect with and feed into the others.
Jayson DeMers
4 Tips to Engage Multilingual Audiences on the Road to the Olympics
Global Business

4 Tips to Engage Multilingual Audiences on the Road to the Olympics

Marketers need to speak a lot of people's languages when the whole world is watching the Olympics.
Richard Harpham
7 Reasons You Should Stop Managing Your SEO and Hire a Pro
SEO

7 Reasons You Should Stop Managing Your SEO and Hire a Pro

SEO is important and you're smart enough to know what you don't know.
Andrew Raso
Study the Data But Then Trust Your Gut
Data Driven Marketing

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.
Jim Joseph
What You Need to Know to Improve Your Content Marketing
Entrepreneur Coaching

What You Need to Know to Improve Your Content Marketing

Nearly all businesses are doing content marketing, but few of those do it very well.
Michael Noice
The 5 Answers You Need Before Hiring a PR Agency
Marketing Bootcamp

The 5 Answers You Need Before Hiring a PR Agency

There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.
Craig Corbett
The Key to Providing Superior Buying Experiences
Buyer's Experience

The Key to Providing Superior Buying Experiences

Wait for it. Wait for it. Now, you've got it. That's right: Patience is what separates the best sellers from all the rest sellers.
Frank Visgatis
3 Ways to Catapult Your Business Success
Growth Strategies

3 Ways to Catapult Your Business Success

Whatever business you think you are in, you are really in the people business.
Matt Mayberry
How Entrepreneurs Are Cashing in on Pokémon Go
Marketing

How Entrepreneurs Are Cashing in on Pokémon Go

Catch 'em all -- the customers, of course.
Grace Reader
4 Groundbreaking Market Strategies to Skyrocket Your Startup
Market Research

4 Groundbreaking Market Strategies to Skyrocket Your Startup

Boost sales by using research-based methods that reveal what customers most need from your product line.
Ehsan Jahandarpour
The Single Sentence Strategy for Writing Compelling Business Proposals
Sales

The Single Sentence Strategy for Writing Compelling Business Proposals

The key to good pitches is concise specificity.
Lane Shefter Bishop
3 Easy Ways to Get More from Your Brand's B2B Content
Marketing Strategies

3 Easy Ways to Get More from Your Brand's B2B Content

Leverage the content your audience loves and build on strong topics to grow your reach.
Renee Yeager
How Thinking Like a Lawyer Made Me a Better Content Marketer
Content Marketing

How Thinking Like a Lawyer Made Me a Better Content Marketer

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
Shayla Price
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.