Marketing

Getting the Money Applause -- Even When You Have Laryngitis
Public Speaking

Getting the Money Applause -- Even When You Have Laryngitis

A successful speaker should deliver content that will impress, amaze and excite an audience.
Issamar Ginzberg
A Comprehensive Guide to Building a Better Content Marketing Strategy
Content Marketing

A Comprehensive Guide to Building a Better Content Marketing Strategy

Everyone's doing content these days, but not everyone understands how to do it effectively.
Neil Patel
Branding Lessons From the Presidential Conventions
Take It From The Pros

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
5 Branding Mistakes No Startup Can Afford to Make
Take It From The Pros

5 Branding Mistakes No Startup Can Afford to Make

There's a fine line you must watch for that separates branding brilliance from PR disaster.
Samuel Edwards
5 Research-Backed Tips to Increase Online Sales
Sales Strategies

5 Research-Backed Tips to Increase Online Sales

Build it, and they will come? No, you have to work for it.
John Stevens
The 2 Essentials of Prospecting
Prospecting

The 2 Essentials of Prospecting

Prospecting is a lot of work but, on the other hand, it takes as much energy to stay poor as it does to get rich.
Grant Cardone
5 SMS Marketing Tips for Small Businesses
Take It From The Pros

5 SMS Marketing Tips for Small Businesses

Almost 100 percent of text messages are opened. Learn the rules of SMS marketing, and get started.
Anand Srinivasan
How Attorneys Can Brand Themselves Through Media Outreach
Take It From The Pros

How Attorneys Can Brand Themselves Through Media Outreach

Make yourself the public expert. Don't let others define who you are.
Mike Wood
Telltale Signs You Have an Ad Fraud Problem
Advertising

Telltale Signs You Have an Ad Fraud Problem

Don't let ad fraudsters win. It's time to fight back.
Eli Martin
5 Steps to Improving Your Website's SEO
SEO

5 Steps to Improving Your Website's SEO

The days when people found you through the 'Yellow Pages' are long gone. Here's what you need to do.
Doug and Polly White
Good, Bad and Just Ugly Customer Service Trends
Customer Service

Good, Bad and Just Ugly Customer Service Trends

If your company isn't focused on the customer experience then you're losing customers.
10 Powerfully Persuasive Words Your Customers Want to Hear
Marketing

10 Powerfully Persuasive Words Your Customers Want to Hear

Tell them "guaranteed free exclusive for a limited time" and, just like that, you have a new customer.
Mike Taylor
5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic
pokemon go

5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic

Who knew that this national craze could drive young people (in droves) to your campus?
Eric Siu
Only Actionable SEO Can Help Companies Achieve Their Business Goals
SEO

Only Actionable SEO Can Help Companies Achieve Their Business Goals

SEO and customer experience aren't mutually exclusive, but many websites make the mistake of treating them that way.
Sastry Rachakonda
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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