Marketing

The Key to Providing Superior Buying Experiences
Buyer's Experience

The Key to Providing Superior Buying Experiences

Wait for it. Wait for it. Now, you've got it. That's right: Patience is what separates the best sellers from all the rest sellers.
Frank Visgatis
3 Ways to Catapult Your Business Success
Growth Strategies

3 Ways to Catapult Your Business Success

Whatever business you think you are in, you are really in the people business.
Matt Mayberry
How Entrepreneurs Are Cashing in on Pokémon Go
Marketing

How Entrepreneurs Are Cashing in on Pokémon Go

Catch 'em all -- the customers, of course.
Grace Reader
4 Groundbreaking Market Strategies to Skyrocket Your Startup
Market Research

4 Groundbreaking Market Strategies to Skyrocket Your Startup

Boost sales by using research-based methods that reveal what customers most need from your product line.
Ehsan Jahandarpour
The Single Sentence Strategy for Writing Compelling Business Proposals
Sales

The Single Sentence Strategy for Writing Compelling Business Proposals

The key to good pitches is concise specificity.
Lane Shefter Bishop
3 Easy Ways to Get More from Your Brand's B2B Content
Marketing Strategies

3 Easy Ways to Get More from Your Brand's B2B Content

Leverage the content your audience loves and build on strong topics to grow your reach.
Renee Yeager
How Thinking Like a Lawyer Made Me a Better Content Marketer
Content Marketing

How Thinking Like a Lawyer Made Me a Better Content Marketer

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
Shayla Price
Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters
Marketing

Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters

Snapchat Geofilters have all the signs of being The Next Big Thing. Get in before it gets too noisy.
John Lincoln
Top 7 Reasons You Should Make Mobile Marketing a Priority
Mobile Marketing

Top 7 Reasons You Should Make Mobile Marketing a Priority

Reaching consumers in a personal way can mean big returns through the combined power of individual connections.
Rehan Ijaz
The ABCs of Writing Great Marketing Copy
Marketing Strategies

The ABCs of Writing Great Marketing Copy

3 Simple Tricks to Creating Good Copy Any Time You Need It
Wendy Keller
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Branding

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.
Chris Campbell
5 Landmarks That Define the Unique Selling Point for Your Business
Branding

5 Landmarks That Define the Unique Selling Point for Your Business

You USP must be a quality or determining factor that will make your business stand out from the competition.
Felix Tarcomnicu
Prime Day Fail: What Merchants Need To Know
Prime Day

Prime Day Fail: What Merchants Need To Know

Get creative and use Prime Day to build value for your storefront. Learn what your customers want and prepare for the holiday season.
David Nicholls
How to Increase Your Organic Click-Through Rates
Click Through Rates

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.
Eric Siu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.