Marketing

4 Simple Steps That Transform How You Approach Content Marketing
Content Marketing

4 Simple Steps That Transform How You Approach Content Marketing

Creating great content is only the beginning. Focus on outreach and marketing tactics to really boost your business.
Tony Messer
Goodbye 'Growth Hacking.' Hello Neuromarketing.
Marketing

Goodbye 'Growth Hacking.' Hello Neuromarketing.

Neuromarketing is not new, but has recently become even more widely adopted by larger brands, such as Pepsi, eBay and Daimler.
Andrew Medal
Looking Good When the Rest of the Industry Looks Bad
Reputation Management

Looking Good When the Rest of the Industry Looks Bad

Don't be like Target or General Motors -- avoid reputation blunders by taking these four steps.
Cris Burnam
Scientists Can Identify Our Emotions Based on the Air We Breathe. Can That Help Marketers?
Emotions

Scientists Can Identify Our Emotions Based on the Air We Breathe. Can That Help Marketers?

The study could be another way to evaluate audience responses to campaigns.
Nina Zipkin
Create Effective Sales Campaigns with Showmanship
Sales Strategies

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Craig Simpson
6 Ways to Align Your Mission With Your Content-Marketing Strategy
Content Marketing

6 Ways to Align Your Mission With Your Content-Marketing Strategy

Content-marketing strategy shouldn't be viewed as an 'ad' but as an external display of your company's internal values.
Jayson DeMers
Are You Worthy of Referability?
Marketing Strategies

Are You Worthy of Referability?

Does your image match your marketing? You are your biggest advertiser.
Ivan Misner
The Science Behind High-Converting Websites
Conversion

The Science Behind High-Converting Websites

Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.
Eric Samson
Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists
Pitching

Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists

Know more about your customers and attract those who can spread the word about your business.
John Boitnott
7 Ways to Keep Your Customers Begging for More
Customer Loyalty

7 Ways to Keep Your Customers Begging for More

Treat every customer like your best friend, rather than another burden.
Martin Zwilling
4 Steps to Maximizing Customer Referrals
Finding Customers

4 Steps to Maximizing Customer Referrals

You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
Shaun Buck
Donald Trump, Oprah and Tony Robbins Have Made Millions Giving Interviews. You Can, Too.
Entrepreneur Network

Donald Trump, Oprah and Tony Robbins Have Made Millions Giving Interviews. You Can, Too.

Entrepreneur Network partner and marketing expert Matt Dubiel explains how the art of the interview can make you a very wealthy person.
Erin Schultz
3 Tips for Customer Retention
Customer Retention

3 Tips for Customer Retention

These tips will help you leverage your existing customers to bring in new ones.
Jana Barrett
Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps
Digital Marketing

Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps

Today's digital marketers have evolved into something akin to orchestra conductors. Are you ready, maestro?
Neil Patel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.