Marketing

Your Hashtag and Your Brand Go Hand in Hand
Social Media Marketing

Your Hashtag and Your Brand Go Hand in Hand

Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
Ray Hennessey
The 7 Key Elements of an Effective Personal Brand
Take It From The Pros

The 7 Key Elements of an Effective Personal Brand

It's not about doing something new to create an image to promote. It's about becoming conscious about what you do naturally and being more consistent and visible with it.
Matt Orlic
8 Types of Updates You Should Be Sharing With Your Social Media Followers
Content Strategy

8 Types of Updates You Should Be Sharing With Your Social Media Followers

'What's the ROI of your mother?' is the question to ask yourself, when figuring out the value potential content could have for your readers.
Sujan Patel
If You're Not Solving Somebody's Problem It's Time to Reconsider Why You're an Entrepreneur
Millennials

If You're Not Solving Somebody's Problem It's Time to Reconsider Why You're an Entrepreneur

The essence of entrepreneurship is building a business that helps people, not simply marketing anything likely to sell.
Daniel DiPiazza
5 Unique Ways to Build Your Brand Like the Big Companies Do
Take It From The Pros

5 Unique Ways to Build Your Brand Like the Big Companies Do

Learn how you can grow your business using your five senses.
Wendy Keller
6 Marketing Tactics That Build Lifelong Loyalty
Marketing

6 Marketing Tactics That Build Lifelong Loyalty

Before selling to your customers, engage them first.
Verizon Purchased Yahoo: What Does This Mean for You?
Yahoo

Verizon Purchased Yahoo: What Does This Mean for You?

Given the new web properties and brands Verizon acquired, advertisers will have more opportunities than ever before.
Aj Agrawal
Micro-influencers Bring Mega ROI for Brands
Influencer Marketing

Micro-influencers Bring Mega ROI for Brands

Most of the time, celebrity influencers aren't worth the money.
Sarah Ware
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
Chipotle

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Zach Goldstein
B2B Marketers, It's Time to Add Snapchat to Your Repertoire
Social Media Marketing

B2B Marketers, It's Time to Add Snapchat to Your Repertoire

A strong storytelling strategy will expand your reach.
Renee Yeager
Here's Why SMS Marketing Is Literally the Best Idea Ever
SMS Marketing

Here's Why SMS Marketing Is Literally the Best Idea Ever

Texts are quick and cheap, and always read by everyone.
5 SEO Techniques You're Doing All Wrong
SEO

5 SEO Techniques You're Doing All Wrong

Great online content doesn't matter without an equally smart strategy to get your message in front of key audiences.
Aaron Agius
Why Big Businesses Must Proactively Manage Their Online Reputations
Reputation Management

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Nathan Sinnott
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Eric Samson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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