Marketing

Transform Your Company's 'About Page' From Jargon-Filled to Genuine
Inspiring Your Team

Transform Your Company's 'About Page' From Jargon-Filled to Genuine

Show your company's true colors with a thoughtful and heartfelt introduction.
Aaron Agius
7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format
Instagram Marketing

7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format

If you remember 60-second ads from your childhood, take note: They're baaaack. Just not on TV.
Eric Siu
4 Realities Sellers Need to Align With and Engage Executives
Sales Strategies

4 Realities Sellers Need to Align With and Engage Executives

Selling to the C-suite is about explaining the product's value to achieving company-wide goals.
Frank Visgatis
5 Invaluable Marketing Lessons Disney Movies Can Teach Us
Social Media Marketing

5 Invaluable Marketing Lessons Disney Movies Can Teach Us

Just look at how 'Finding Dory' is chewing up the competition.
Mansi Dhorda
To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page
Online Marketing

To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page

Increase those conversions you've been working so hard to get.
Lesya Liu
Don't Let 'Stealth Mode' Sink Your Startup
Marketing

Don't Let 'Stealth Mode' Sink Your Startup

If you want investors, partners or customers to notice you, they have to know you exist.
Zach Ferres
Shout About It When You Finally Do Get Positive Media Attention
Marketing Strategies

Shout About It When You Finally Do Get Positive Media Attention

Extra! Extra! Read all about it. When your company good press it's your job to make sure everyone sees it at least twice.
Jonathan Long
7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
Make More Happen

7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.
Jayson DeMers
Stay One Step Ahead of Your Competition
Competition

Stay One Step Ahead of Your Competition

Here are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.
A Defined Approach to Fitness Marketing
Marketing Strategies

A Defined Approach to Fitness Marketing

Fitness and health companies can pump up their profits by specifically targeting their customers.
Andre Bourque
6 Content Marketing Tips for First-Timers
Entrepreneur Network

6 Content Marketing Tips for First-Timers

Follow Entrepreneur Network partner Salma Jafri's advice, and you'll draw customers to your content in no time.
Entrepreneur Staff
3 Things to Know About Writing for Large Publications
Make More Happen

3 Things to Know About Writing for Large Publications

Being featured in a large publication will increase your exposure, but it's not an instant money maker.
Tyler Leslie
Stop Selling the 'What' and Start Selling the 'Why'
Sales Strategies

Stop Selling the 'What' and Start Selling the 'Why'

What your product can deliver may thrill you and your team, but your customers want to know why it matters to them.
George Deeb
Defining Your Ever-Present Brand Energy
Make More Happen

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Karen Tiber Leland
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.