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Marketing

Video Marketing

How to Engage Your Customers and Employees Using Social Media and Live Streaming

Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.
Marketing to Millennials

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Digital Marketing

5 Questions to Improve Your Digital Marketing

Are you using every available resource to make your digital marketing a success?
Influencer Marketing

4 Easy Tips on Executing a Flawless Influencer Campaign

For instance, did you know that an influencer with a smaller following tends to have a greater impact than with a massive one?
Social Media Marketing

How to Choose the Best Social Media Marketing Tool for Your Business

When it comes to picking a tool for your business, it's a tall task to know exactly what's right for you.
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Cold Calling

Dig Your Well Before You're Thirsty

Success in sales comes down to your endurance for cold calling.
Sales Strategies

Why Some Prices Are More Right Than Others

Learn to look at the factors that determine what your most attractive offer price is!
Online Marketing

3 Easy Ways to Drive Traffic to Your Online Store

Unique domain names, great content and influencers can help your store compete.
Customer Engagement

Here's How Your Business Can Be Open 24/7

Customers expect access to you any time of day. These tips can help you pay attention at all times without burning the candle at both ends.
Ecommerce Strategies

6 Mistakes Your Ecommerce Store Must Avoid

Optimize your site and your customer's experience by finding and fixing these common errors.
Marketing

Don't Be Like the Rest. Set Your Business Apart Like These 3 Companies.

Here are simple techniques brands can employ to essentially hack their way to distinction.
Events

Reduced Tickets to the Digital Marketing Innovation Summit in NYC

Join senior digital marketers from top companies to improve your business performance and expand your industry connections.
Startup Basics

5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't

Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn't.