Marketing

Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps
Digital Marketing

Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps

Today's digital marketers have evolved into something akin to orchestra conductors. Are you ready, maestro?
Neil Patel
The #1 Secret to Building Your Perfect Personal Brand
Personal Branding

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Ryan Erskine
How Ad Tech Fuels Innovation
Google AdWords

How Ad Tech Fuels Innovation

Digital advertising is a moneymaker that allows smart companies to innovate and develop a diverse business.
Ophir Tanz
Here's How We Should Actually Track Website Conversions for Luxury Brands
Websites

Here's How We Should Actually Track Website Conversions for Luxury Brands

For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Liraz Margalit
When You Should Hire a Creative Agency, and How to Maximize Your Investment
Marketing

When You Should Hire a Creative Agency, and How to Maximize Your Investment

Creative agencies come up with concepts and strategies to help brands develop creative voices and stand out via commercials, print ads, events, online engagement and more.
Andrew Medal
How to Write Cold Emails a Lot Better Than You Do Right Now
Entrepreneur Network

How to Write Cold Emails a Lot Better Than You Do Right Now

In this episode of "Cold Email Teardown," Entrepreneur Network partner and SEO expert Alex Berman tears apart a cold email in order to make it better.
Erin Schultz
How Your Business Can Capitalize on Facebook Live
facebook live

How Your Business Can Capitalize on Facebook Live

When it comes to engagement and sharing, video wins hands-down. Are you ready to start?
Eric Siu
Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer
Radicals & Visionaries

Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer

Take it from the Champ: "If they can make penicillin out of moldy bread, they can sure make something out of you."
Tom Scarda, CFE
5 Tips for Direct Mail Marketing
Direct Mail

5 Tips for Direct Mail Marketing

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Doug and Polly White
3 Secrets to Finding High-Growth Consumer Groups
Marketing Strategies

3 Secrets to Finding High-Growth Consumer Groups

The consumers who can drive high growth are right in front of marketers who seem unable to see them.
César Melgoza
5 Ways to Remarket You Can Start Using Now
Digital Marketing

5 Ways to Remarket You Can Start Using Now

Remarketing is the most effective advertising strategy. Here are five strategies that are worth implementing right away.
Rocco Baldassarre
Why Your Business Should Establish an Instagram Presence ASAP
Instagram Marketing

Why Your Business Should Establish an Instagram Presence ASAP

How do you drive traffic back to your business' website from your Instagram account? The company stands ready to help.
Jonathan Long
What You Can Learn From the Viral Shenanigans of Last Week Tonight With John Oliver
Viral Videos

What You Can Learn From the Viral Shenanigans of Last Week Tonight With John Oliver

The funny weekly news show takes serious, potentially dry subjects and turns them into viral video juggernauts
Nina Zipkin
5 Quick and Easy Ways to Double Your Social Media Following
Social Media Marketing

5 Quick and Easy Ways to Double Your Social Media Following

What counts is not the number of followers you have, but how engaged they are.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.