Marketing

How to Define Your Personal Brand in 5 Simple Steps
Personal Branding

How to Define Your Personal Brand in 5 Simple Steps

Here's how to get clear about who you are, get past who you think you have to be, and get precise about your personal brand.
Ryan Erskine
How Your Brand Can Slay Like Bey
Branding

How Your Brand Can Slay Like Bey

Like Beyoncé, a great brand stands for something.
Jodi Senese
6 Top Professional Website Builders for Small Businesses
Building a Website

6 Top Professional Website Builders for Small Businesses

Consider what your site needs to thrive and the features you need to create the platform you want.
Rehan Ijaz
3 Key Marketing Takeaways from Digital Summit Denver
Conferences

3 Key Marketing Takeaways from Digital Summit Denver

What did Gary Vaynerchuk, Ann Handey and Al Madrigal have to say that was seriously worth a listen?
Jacob Warwick
How to Get Your Story Noticed and Published Online
Pitching

How to Get Your Story Noticed and Published Online

There are plenty of places to get your story told online. To get your story heard, however, you need to tell a compelling story.
Peter Gasca
7 Habits of the Most Successful Content Marketers
Content Marketing

7 Habits of the Most Successful Content Marketers

Lackluster, mediocre and and subpar are three adjectives that you'll never associate with the content of a successful campaign.
Neil Patel
Superhero Strategies for Nailing Your Branding
Branding

Superhero Strategies for Nailing Your Branding

You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Kyle Zagrodzky
9 Products and Services That Boost Musicians' Productivity
Marketing

9 Products and Services That Boost Musicians' Productivity

Spend less time on administrative tasks so you can spend more time making music.
Lucinda Honeycutt
Transform Your Company's 'About Page' From Jargon-Filled to Genuine
Inspiring Your Team

Transform Your Company's 'About Page' From Jargon-Filled to Genuine

Show your company's true colors with a thoughtful and heartfelt introduction.
Aaron Agius
7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format
Instagram Marketing

7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format

If you remember 60-second ads from your childhood, take note: They're baaaack. Just not on TV.
Eric Siu
4 Realities Sellers Need to Align With and Engage Executives
Sales Strategies

4 Realities Sellers Need to Align With and Engage Executives

Selling to the C-suite is about explaining the product's value to achieving company-wide goals.
Frank Visgatis
5 Invaluable Marketing Lessons Disney Movies Can Teach Us
Social Media Marketing

5 Invaluable Marketing Lessons Disney Movies Can Teach Us

Just look at how 'Finding Dory' is chewing up the competition.
Mansi Dhorda
To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page
Online Marketing

To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page

Increase those conversions you've been working so hard to get.
Lesya Liu
Don't Let 'Stealth Mode' Sink Your Startup
Marketing

Don't Let 'Stealth Mode' Sink Your Startup

If you want investors, partners or customers to notice you, they have to know you exist.
Zach Ferres
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.