Marketing

Take It From The Pros

How to Promote Your Podcast

Here's a surefire approach to marketing your podcast.
Marketing

5 Ways to Market Your Business for Free (or Nearly Free)

When you don't have a big budget to market your business, creativity can work just fine.
Content Marketing

If Your Content Marketing Isn't Working This Is Probably Why

Successful content marketing requires cold analysis of data and intuition about your audience.
Mobile Marketing

The Beginner's Guide to Launching a Mobile SEO Campaign

You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.
Marketing Strategies

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Technology

5 Reasons to Quickly Start Using Accelerated Mobile Pages

Consumers want everything delivered in the palm of their hand, and they want it fast.
Take It From The Pros

You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Marketing Ideas

5 Marketing Tactics You Can Borrow From Popular Hotels

'Hospitality' has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands.
Influencers

6 Ways to Avoid Hiring the Next Ryan Lochte

Here's how you can make sure that your next influencer is the perfect fit for your brand.
Take It From The Pros

Now Customers Can Hail an Uber From Your Website

With the ridesharing company's partnership with Yext, businesses can create a unique branded experience as customers are en route.
Take It From The Pros

Content Marketing Takes Time, But Can Add Huge Value

Done right, content marketing will pull in customers for a lifetime.
Ask the Expert

Want to Become a Digital Marketing Expert? Here is How to Get Started.

Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
Take It From The Pros

What You Can Learn About Growing a Brand From the Most Influential Celebs

Allison Statter, co-founder of Blended Strategy Group, shares the strategies she uses with famous clients such as the Kardashians to increase their influence.
Creativity

Seth Godin: Think of Your Customers as Weird, Not Dumb

'The idea that you need to dumb, dumb, dumb it down so you can reach everyone is exactly the opposite of what it means to lead.'
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
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