Marketing - Page: 726

Attention, Shoppers!

Paco Underhill knows what they look at, what they buy and why, so get ready to put a huge dent in the concept of customers' free will.

Scott S. Smith

Defining Sales and Marketing

Build your business with the right combination of the two.

Kim T. Gordon

To Your Stealth

Send your PR operatives and undercover product lovers deep into customer territory.

Selling Points

Catchy phrases become clich�s because they're true. Take a look at these 6 sales maxims and see if you agree.

Barry Farber

Say What?

How to get customers buzzing about your business

Kim T. Gordon

8 Ways to Make Your Startup Message Contagious

Implement these viral-marketing tactics, and the diagnosis will be strictly incurable success.

Nick D'Alto

Managing Your Reputation

Follow these tips to save your brand during a crisis.

Kay Marie Ainsley

Making the Most of a Grand Opening

Create an event to remember by doing your PR homework.

Al Lautenslager

Marketing Buzz 10/01

Making the most of industry awards and tightening the restrictions on cold calling

Gwen Moran

Just Be Yourself

Next time you go on a sales call, don't pocket your personality at the door.

Barry Farber

Got Ideas?

If not, don't worry! Your workers do, so make them your marketing team.

Kim T. Gordon

Moving on With Your Marketing

With our nation in turmoil, should you continue business as usual?

Kim T. Gordon