Marketing - Page: 727

Back Off!

Being friendly is good, but being too chummy to make the sale is not.

Barry Farber

Secret Service

Boost your business by doing a little shopping-undercover, of course.

Kim T. Gordon

Attending a Trade Show

They're easy enough to find. But what do you do to get there?

Karen E. Spaeder

Understanding How CEOs Buy

Strategies to help you get past the "perched pen syndrome" and get straight to the person who has the power to buy

Tony Parinello

How Often Do I Change My Print Ad?

Three questions to ask before making any adjustments

Kathy J. Kobliski

Finding Your Niche

Sometimes, discovering what your market needs are is as easy as taking a look around you.

Rieva Lesonsky

Researching Your Market

Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.

Ameen Khwaja

The Ingredients of a Marketing Plan

Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.

Partner Power

Want to strengthen your marketing muscle and save money? Team up.

Kim T. Gordon

Details, Details

It might sound like a nauseating endeavor, but paying attention to details is a surefire way to keep your clients happy as clams.

Peter Kooiman

Smart Salespeople Keep Their Mouths Shut

You don't close sales by being a blabbermouth. Try letting your prospects talk.

Kim T. Gordon