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Marketing

Content Strategy

The Best Way to Get More Results From Your Content

Your best ROI is producing high-quality content in greater volume.
Publicity

How to Get Booked in the Media and Get Publicity for Your Business

Author Jill Schiefelbein chats with two media experts -- Jess Todtfeld and Kate Delaney -- who provide great tips for getting booked in the media.
Mobile Marketing

The Dominance of Mobile Marketing Is Complete

In just 10 years mobile technology has gone from the next big thing to the biggest thing ever.
Digital Marketing

My 8 Favorite Tools for Driving Business Growth

Supercharge your digital marketing with these 8 tools. After all, who has the time to do all those tasks without help?
Personal Branding

I Use My Personal Brand to Drive Revenue. You Can Too.

Online branding efforts will give you a competitive edge in driving sales, whether you're in a sales role or not.
Online Marketing

How to Market Products Online That Google and Facebook Don't Allow

Don't let your brand die online just because your product or service isn't allowed to advertise.
Legal Advice

Planning a 'March Madness' Promotion for Your Business? Beware the NCAA's Wrath.

An intellectual property lawyer breaks down why you should think twice before using the annual tournament in your marketing or promotions.
Online Marketing

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

Almost 100,000 people are tuning in on YouTube at any given minute to see if April has birthed her calf yet. And Animal Adventure Park isn't even open yet.
Customer Leads

How to Create an Endless Stream of Clients for Your Coaching Business

Feeding the internet's insatiable appetite for content is how you get known to the people who will want your services.
Influencer Marketing

Fixing the ROI Problem With Influencer Marketing

The company that may have plugged the biggest hole in influencer marketing.
Marketing

Marketing Tips for E-Commerce Businesses

The more you know your customers, the better equipped you are to design creative marketing programs that empower you to offer benefits no one else does.
Generation Z

5 Ways Businesses Can Reach 'Generation Z'

Gen Z is proving to be a voice of acceptance and change. Is your company appealing to its members in ways that will work?
Transparency

3 Ways to Increase Client Retention Through Transparency

"Transparency" is no longer a buzzword -- it's a real necessity in today's business world. Here's how to make sure you're exercising it.
Video

4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand

Elon Musk used video to break down barriers. So did YouTube's Susan Wojcicki, and PepsiCo's Indra Nooyi. You can, too.
Email

5 Deadly Email Prospecting Mistakes You're Probably Making

Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.