Marketing

3 Story Structures Every CEO Needs to Master
Storytelling

3 Story Structures Every CEO Needs to Master

The best CEOs are master storytellers.
Carol Barash
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
Take It From The Pros

'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team

With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Melissa DiGianfilippo
Why Your Internet Leads Aren't Converting
Closing Sales

Why Your Internet Leads Aren't Converting

Capturing leads online isn't super difficult today, but turning those leads into sales is another game altogether.
Grant Cardone
How to Overcome 5 Major Brand Trust Issues
Take It From The Pros

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Jayson DeMers
6 Influencer Secrets From Oprah, Tim Ferriss and Tony Robbins
Take It From The Pros

6 Influencer Secrets From Oprah, Tim Ferriss and Tony Robbins

Being genuine and providing real value is the name of the game for building an influential brand.
Brian D. Evans
4 Steps to Designing a Successful Strategy that Communicates Your Brand
Take It From The Pros

4 Steps to Designing a Successful Strategy that Communicates Your Brand

Find out how to choose strategies that are a good fit, implement them and evaluate their effectiveness.
Karen Tiber Leland
To Invest in Mobile or Not to Invest in Mobile... That is the Question
Mobile

To Invest in Mobile or Not to Invest in Mobile... That is the Question

You basically have three options when deciding whether or not to invest in a mobile marketing solution for your business.
SC Moatti
Small Businesses Need an Online and an Offline Marketing Strategy
Small Businesses

Small Businesses Need an Online and an Offline Marketing Strategy

You don't have to give up your Yellow Page ads, but you do need to expand your reach.
Alicia Glenn
Simple Is the Only Solution for Retailers
Retail Businesses

Simple Is the Only Solution for Retailers

Every entrepreneur has the same question: How do I get new clients?
Tracy Byrnes
The 3 Best Ways for Your Business to Get Early Exposure
Ask the Expert

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Jessica Herrin
5 Ways to Make Your Ecommerce Business Stand Out
eCommerce Competition

5 Ways to Make Your Ecommerce Business Stand Out

How can you foster customer loyalty in an increasingly brand-agnostic world?
Thomas Smale
10 Principles for Creating an Effective Public Relations Plan
Public Relations

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Craig Cincotta
Why No Single Software Program Alone Will Fix Your Content Marketing
Software

Why No Single Software Program Alone Will Fix Your Content Marketing

Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Kelsey Meyer
6 Key Variables You Must Track in Your Marketing Campaigns
Marketing Strategies

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Craig Simpson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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