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Marketing

Technology

There's No Doubt That Amazon Alexa Is the Next Big Thing

To take advantage of its voice-command assistant, Amazon has just launched an online hub to make it easy to hook your brand up to it.
Customer Relationship

Customer Service Is Ground Zero For Success

Try these eight best practices to make sure your company develops a 'customer-centric' focus.
Customer Leads

10 Expert Tips for Driving More Marketing Qualified Leads

Warming up a MQL to your brand, developing trust and positioning this person to accept your solution is often accomplished through the content you offer.
SaaS

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their l...
Native Advertising

Top 8 Native Advertising Platforms for Advertisers and Publishers

Native ads flow so seamlessly within content they seem not to be ads at all.
Storytelling

The Secret of Story Telling

Consumer touch points are opportunities to communicate. Walk in your customer's shoes and think about where they interact with your brand.
Email Marketing

3 Cold Email Strategies With High Response Rates

The two most important things to keep in mind when it comes to cold email: persistence and personalization.
Instagram Marketing

Instagram Rolls Out Stories Ads to All Businesses

Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.
Branding

6 Personal Branding Rules to Being Popular and Profitable

Rule #3: don't tie yourself down with too many rules.
Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Regardless of your industry, content marketing can help you turn traffic into leads.
Branding

How to Communicate Your Brand Across Multiple Audiences and Platforms

Author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, about building a singular brand voice.
Netflix

Before You Start 'Chilling,' Netflix Wants to Help You Work Out

It's time to lose the potato chips. The streaming service has instructions to make a personal trainer device.