Marketing

Advertising Strategies

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
Freelancers

101 Places to Find Freelance Writing Jobs

Freelance writing is no more lucrative than ever but at least it's getting easier to find work.
Facebook Live

The Unsung Hero of Authentic Communication? Facebook Live.

That sound bite you film will be a nugget of easily digestible knowledge for your audience members
Marketing

Nutella's New Jars Are Designed by an Algorithm

The company used technology to create unique designs for 7 million of its jars.
Branding

Why MailChimp's Insane Fake Ad Campaign Paid Off

The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
Content Marketing

How I Turned Engineers Into Bloggers With 50,000 Views

Blogging builds your company brand by unveiling its human nature. So, turn your team into an Army of Bloggers.
Marketing

The Marketing Power of Rewards Programs

A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers.
Ready for Anything

Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.
Entrepreneur Radio

Courageous and Wild: Maverick Startups Turned Multimillion Dollar Companies

Bottle Breacher's Eli Crane discusses manufacturing goods in America. 'The Top Entrepreneur' host, Nathan Latka, reveals guerilla investing strategy.
Branding

5 Easy Exercises to Find Your Brand's Voice

It's what every consumer should hear whenever and wherever they encounter your product or service.
Website Optimization

How to Rev up the Success of Your WordPress Website

New data from GoDaddy draws a clear distinction between "rocketship" vs. "decliner" sites. Which one's yours?
SEO

The 7 Pieces of a Successful SEO Starter Kit

You don't need a huge budget or years of experience to get started with SEO.
Marketing

6 Reasons Corporate America Misses Out on Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.
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