Marketing

8 Ways to Be Certain You Are Selling Solutions Through the Right Channel
Marketing

8 Ways to Be Certain You Are Selling Solutions Through the Right Channel

No product is so good that people will buy it without ever hearing about it or if they can't find it.
Martin Zwilling
Email Marketing: There's a Good Chance You're Doing It Wrong
Email Marketing

Email Marketing: There's a Good Chance You're Doing It Wrong

Do consumers keep deleting your emails? Find out why, and learn tricks to prevent it.
Tony Delmercado
Consistency Is King, Queen and All the Aces in the Game of Branding
Branding

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Jim Joseph
Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day
Entrepreneur Network

Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day

In this video, Entrepreneur Network partner and content-marketing expert Salma Jafri explains how to be truly authentic -- not completely annoying -- on social media.
Erin Schultz
This Small-Business Owner Increased AdWords Profits by 50 Percent in 60 Days
Google AdWords

This Small-Business Owner Increased AdWords Profits by 50 Percent in 60 Days

You can do the same. Here are his three strategies you can copy.
Brian Hughes
4 Ways to Have an Edge When Competing for a Startup Job
Inspiring Your Team

4 Ways to Have an Edge When Competing for a Startup Job

Getting a job, any job, is not an easy task, but preparing for the interview isn't a mystery. Master these aspects to get into the next round.
Fan Bi
4 Ways to Win at Local Content Marketing
Content Marketing

4 Ways to Win at Local Content Marketing

Your best audience is right outside your door.
Aaron Agius
Leveraging Location: Tips for Effective Geotargeting
Geolocation

Leveraging Location: Tips for Effective Geotargeting

Email marketers have more options than ever to drive in-store traffic and boost online sales.
Seamas Egan
You Shall Be Judged By the Company You Keep!
Company Reputation

You Shall Be Judged By the Company You Keep!

Your company's references must be managed, evaluated and checked to make sure it's helping to get new clients.
Phil La Duke
Leverage the Undeniable Power of Video Marketing on All Platforms
Video Marketing

Leverage the Undeniable Power of Video Marketing on All Platforms

The benefits of adding video to your current social platforms are vastly greater than just doing what you are doing on more platforms.
Lesya Liu
7 Email Marketing Best Practices
Email Marketing

7 Email Marketing Best Practices

Keep these in mind to design an email marketing campaign that's easy on the eyes
Take a Tip from Bezos: Customers Always Need a Seat at the Table
Amazon

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
Bob Thompson
You Can't Succeed at Sales Working in Failure Mode
Sales

You Can't Succeed at Sales Working in Failure Mode

Customers buy products because of awesome marketing, not because of an awesome salesperson.
Jurgen Appelo
Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space
Entrepreneur Network

Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space

Bolanile Maté of Be Better Paris explains how this French home furnishings store combines ambiance and interaction to make customers stay.
Erin Schultz
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.