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Marketing

Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Regardless of your industry, content marketing can help you turn traffic into leads.
Branding

How to Communicate Your Brand Across Multiple Audiences and Platforms

Author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, about building a singular brand voice.
Netflix

Before You Start 'Chilling,' Netflix Wants to Help You Work Out

It's time to lose the potato chips. The streaming service has instructions to make a personal trainer device.
authority marketing

What is 'Authority Marketing' and How Do You Achieve It?

Here are what this contributor calls the "seven pillars" of making yourself a known entity in your industry.
Pizza Hut

Pizza Hut Rolls Out Crazy Shoes That Order Pizza

But you guessed it: It's a marketing ploy.
Customer Service

3 Common Sense Keys That Drive Repeat Customers

Once you realize you are selling to people you won't be mystified about what it takes to treat them right.
Marketing

8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year

Why entrepreneurs should select Facebook as your primary digital marketing channel.
Marketing

Content Marketing Tips: How to Use Live Video to Build Your Brand

Everyone's going crazy over live video, and for good reason.
Marketing

How to Create a Happy Marriage Between Brands and Influencers

Don't just find the biggest names you can -- find the people who fit what you do.
Crisis Management

This Company Accidentally Deleted Its Clients' Data. Here's How It Won Them Back.

Six reputation management lessons you can learn from GitLab's mistake.
Direct Mail

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Marketing

Marketing Your App with User-Generated Content

UGC is a great tool to increase engagement amongst your existing consumers and to get people talking about your brand.
Marketing

7 Ways to Snag Tourist Dollars and Keep Locals Happy at the Same Time

If you want to defy the old adage, "You can't please everyone," learn the marketing secrets of South Beach's hot spots.