Marketing

Cold Calling

Why Does Senator Al Franken Make Cold Calls?

And why is he singing a song from Evita at the same time?
Audience

10 Magic Questions That Will Tell You Everything About Your Presentation's Target Audience

Knowledge of your audience is the first step in creating an effective, powerful presentation. If you can answer these 10 questions about your audience, you're on the right path.
Instagram

7 Ways to Turn Instagram Followers Into Customers for Life

Use these seven ways to reach out to prospects and make them want to buy from you, over and over again.
Entrepreneur Radio

Discover Untapped Talent and Find Fresh Branding Ideas

Discover fresh branding ideas and employee talent with Lovell Corporation CEO Kelly Lovell and founder and CEO of BrandTwist, Julie Cottineau.
focus groups

Customers Lie -- So Stop Taking Their Bad Advice

Your customers can put your business on the map, but that will happen only if you get the real scoop before you launch.

McDonald's Billboard Cracks a Good Pot Joke

The fast food franchise is 'going green.'
Mobile Marketing

8 DIY SEO Tips to Optimize Your Mobile Marketing

Mobile SEO is the single most important marketing factor for the typical local business.
Advertising Strategies

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
Freelancers

101 Places to Find Freelance Writing Jobs

Freelance writing is no more lucrative than ever but at least it's getting easier to find work.
Facebook Live

The Unsung Hero of Authentic Communication? Facebook Live.

That sound bite you film will be a nugget of easily digestible knowledge for your audience members
Marketing

Nutella's New Jars Are Designed by an Algorithm

The company used technology to create unique designs for 7 million of its jars.
Branding

Why MailChimp's Insane Fake Ad Campaign Paid Off

The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
Content Marketing

How I Turned Engineers Into Bloggers With 50,000 Views

Blogging builds your company brand by unveiling its human nature. So, turn your team into an Army of Bloggers.
Marketing

The Marketing Power of Rewards Programs

A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers.
Ready for Anything

Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.
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