Marketing

So, What's a Brand Ambassador and Why Are They Important?
Take It From The Pros

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Derek Newton
Understand Data and You'll Understand Why CMOs Make the Best CEOs
Take It From The Pros

Understand Data and You'll Understand Why CMOs Make the Best CEOs

Research-based strategies are helping marketers drive customer engagement, boost sales and strengthen organizations through authentic leadership.
Justin Gray
5 Killer Examples of Branding Done Right
Take It From The Pros

5 Killer Examples of Branding Done Right

The way you position your startup is more important than you may think.
Jayson DeMers
Content Marketing Is Key to Growing Your Personal Brand
Take It From The Pros

Content Marketing Is Key to Growing Your Personal Brand

The content you produce is the first indicator of your brand's value proposition.
Sarah Rickerd
3 Tips for Transforming a Startup Into a Global Success Story
worth-knowing

3 Tips for Transforming a Startup Into a Global Success Story

Becoming the next Zuckerberg is even more difficult than it sounds.
Mark McClain
Pizza Hut Debuts Playable DJ Pizza Box
Take It From The Pros

Pizza Hut Debuts Playable DJ Pizza Box

Google isn't the only company that can make cardboard cool.
7 Marketing Tips to Help Grow Your Brand on Instagram
Take It From The Pros

7 Marketing Tips to Help Grow Your Brand on Instagram

Instagram provides a great marketing platform to reach potential customers from every corner of the world.
Jonathan Long
5 Invaluable Marketing Lessons Disney Movies Teach Us
Marketing Ideas

5 Invaluable Marketing Lessons Disney Movies Teach Us

There are good reasons that 'Finding Dory' is eating the competition.
Mansi Dhorda
A Complete Guide to Instagram Marketing
Instagram

A Complete Guide to Instagram Marketing

Where do you get started with Instagram? Start here.
3 Lessons Nonprofits Can Teach Businesses About Branding
Take It From The Pros

3 Lessons Nonprofits Can Teach Businesses About Branding

Strong relationships are built over time through caring, commitment and communication.
Julie Cottineau
An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign
Marketing

An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign

The author of Contagious shares his insights on the elements of a viral marketing campaign.
Deep Patel
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
worth-knowing

'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Jim Joseph
3 Simple Ways to Get an Editor's Attention
Content Marketing

3 Simple Ways to Get an Editor's Attention

Contributed content is huge. Make sure your work stands out from the rest -- for all the right reasons.
Tyler Leslie
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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