Marketing

Facebook Expands Ads on Third-Party Apps, Websites to Everyone
Facebook Advertising

Facebook Expands Ads on Third-Party Apps, Websites to Everyone

The company, which has more than 1.6 billion users, offers online advertising services under its 'Audience Network' business.
7 Essential Inbound Marketing Strategies for Every Startup
Marketing Strategies

7 Essential Inbound Marketing Strategies for Every Startup

There's an almost magical quality about these strategies, not because of how they work on an individual level, but how they work together.
Jayson DeMers
9 Tips for Creating an Awesome Brand
Branding

9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.
John Rampton
The Road From Product to Experience for Luxury Offerings
Luxury Brands

The Road From Product to Experience for Luxury Offerings

People prefer to spend their money on experiences over things and access over ownership.
Toby Bottorf
5 Ways to Improve Your Millennial Marketing Strategy
millennial marketing

5 Ways to Improve Your Millennial Marketing Strategy

Millennials are ready to spend money and to advocate for your brand -- if you play by their rules.
Juliet Carnoy
Get to Know Your Customers, and Get Your Marketing Back on Track
Entrepreneur Network

Get to Know Your Customers, and Get Your Marketing Back on Track

Entrepreneur Network partner Ben Angel outlines ways you can focus on what's important -- the people giving you their money.
Erin Schultz
5 Things to Look for in a PR Agency
Public Relations

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Zach Cutler
5 Reasons You Need to Invest in an SEO Campaign Right Now
SEO

5 Reasons You Need to Invest in an SEO Campaign Right Now

ROI takes time to manifest. So, what's wrong with starting today?
Jayson DeMers
3 Ways to Supercharge Your Content-Marketing Strategy
user-generated reviews

3 Ways to Supercharge Your Content-Marketing Strategy

Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.
Dan Blacharski
3 Ways Entrepreneurs Can Quickly Understand the Mysterious 'Funnel'
Sales Strategies

3 Ways Entrepreneurs Can Quickly Understand the Mysterious 'Funnel'

Learning how funnels work will forever change your customer interactions and dramatically improve your creations.
Calvin Wayman
5 Must-Answer Questions to Succeed Targeting Your Customer Base
Marketing

5 Must-Answer Questions to Succeed Targeting Your Customer Base

To be an effective marketer, you must know as much about your customer base as possible.
Mike Kappel
These 9 SEO Tips Are All You'll Ever Need to Rank in Google
SEO

These 9 SEO Tips Are All You'll Ever Need to Rank in Google

Be like a pilot: Follow a checklist -- this one -- for SEO, and make that magnificent machine of yours fly.
Brandon Turner
10 Experts Tell How to Get Great PR in Just 15 Minutes A Day
Public Relations

10 Experts Tell How to Get Great PR in Just 15 Minutes A Day

Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
Josh Steimle
How to Build a Brand That Stands the Test of Time
Branding

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.