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Marketing

Video Marketing

How to Make Room for Video in Your Content Strategy

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Digital Marketing

How Much Should Small Businesses Spend on Digital Marketing in 2017?

Today, a marketing budget covers a number of areas including social, search, email and mobile.
Content Marketing

How to Get Your SEO and Content Teams to 'Play Nice' Together

Want these toddlers to get along? Look for ways in which their two functions intersect.
Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Native Advertising

Why Smart Internet Marketers Are Opting for Native Advertising

Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.
Marketing Strategies

How to Attract Sales Leads through Your Podcast Guest Appearance

Ditch your self-promotion mindset to give podcast audiences what they need then the rewards will come.
Competition

4 Ways Small Businesses Can Compete Against the Major Competitors

For a small business to strive and win competitors in an industry, use these strategies.
Conferences

10 Marketing Conferences Entrepreneurs Must Attend in 2017

Here are events where you will get the most bang for your buck.
Media Coverage

You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.

There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
Small Businesses

How to Revolutionize Your Small Business by Writing a Book

Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share.
Sales

5 Business Strategies To Boost Your First Quarter Sales

Stop wasting money on ads that don't work and start using these tips to make more sales.