Marketing

Why Real-Life Results Don't Meet Buyer Persona Expectations
Content Marketing

Why Real-Life Results Don't Meet Buyer Persona Expectations

All your content should be designed to drive certain behaviors in your audience.
Aaron Agius
3 Tricks to Increase Your Online Business's Value
Website Optimization

3 Tricks to Increase Your Online Business's Value

Pay attention to these three issues and watch your website's value grow.
Mark Daoust
Dear Uber: Reward Your Loyal Customers
Customer Loyalty

Dear Uber: Reward Your Loyal Customers

I love the ride-sharing company, but it doesn't seem to love me back. So, don't be like Uber; acknowledge and reward your loyal customers.
Elliot Tomaeno
Got a Social Media Following? You Can Turn It into a Business. Really.
Social Media Marketing

Got a Social Media Following? You Can Turn It into a Business. Really.

Just follow these 6 steps to move from posts to profit.
Jayson DeMers
It's Sell or Die Because Sales Are the Lifeblood of Every Company
Selling

It's Sell or Die Because Sales Are the Lifeblood of Every Company

It may not be brain surgery, but done right, sales is a practice like medicine or any other profession. Learn it. Practice it.
Phil La Duke
9 Reasons Why Your Personal Brand Isn't Resonating
Personal Branding

9 Reasons Why Your Personal Brand Isn't Resonating

Want to boost your personal brand this summer? Follow these tips.
Sujan Patel
10 Business Lessons Learned From the Founders of America's Biggest Wine Brand
Business Lessons

10 Business Lessons Learned From the Founders of America's Biggest Wine Brand

Innovative ideas and methods were adopted to overcome obstacles and create new markets.
Daniel DiPiazza
Writing for a Mobile Audience: 4 Things to Remember
Mobile

Writing for a Mobile Audience: 4 Things to Remember

Readers using small screens interact with the content you write in a different way.
9 Relevant Marketing Quotes to Grow Your Business
Marketing digital

9 Relevant Marketing Quotes to Grow Your Business

These tips can provide positive impact on your marketing plans.
Jason Parks
3 Questions You Must Answer Before Wasting Money on AdWords
Online Marketing

3 Questions You Must Answer Before Wasting Money on AdWords

Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.
Perry Marshall
What's Better Than a Friend Coming Over to Visit? A Friend With Beer.
Entrepreneur Network

What's Better Than a Friend Coming Over to Visit? A Friend With Beer.

Bolanile Maté of Be Better Paris explains how HopBuddy distributes beer and is helping to grow France's burgeoning craft brew market.
Erin Schultz
How to Find Your Unique Branding Proposition
Branding

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
Karen Tiber Leland
Don't Waste Your Budget on a Social Influencer -- Use Data Instead
social influencers

Don't Waste Your Budget on a Social Influencer -- Use Data Instead

A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
Deren Baker
7 Creative Strategies for Marketing Your Startup on a Tight Budget
Online Marketing

7 Creative Strategies for Marketing Your Startup on a Tight Budget

Leveraging connections, special events, skills and the Web can give your business a special twist.
Matthew Toren
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.