Marketing

Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Mobile Apps

3 Myths You Can't Afford to Believe About Start-Up Apps

Investing time, energy and money in these common 'truths' could lead to failure long before customers decide your fate in the app store.
Take It From The Pros

How to Launch a Business Everyone Thinks You Shouldn't

When people see your idea working, they will want to know how you did it.
Marketing

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Closing Sales

8 Never-Before-Published Follow Up Ideas Unveiled

When all else has failed, send a chocolate foot to that potential client in hopes of getting your 'foot' in the door.
Digital Marketing

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
Sponsorships

3 Criteria to Fulfill With Your Next Sponsorship Opportunity

Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
Take It From The Pros

How Being Funny Can Help You Build Your Brand

Being funny is also a skill you can learn. And it's a skill that can be invaluable in building your personal brand.
Content Strategy

Creating Good Content Is Your Best Business Strategy

Because Google is user oriented, there is no guesswork about the future of web content. It has to be user oriented.
Hiring Employees

How to Hire, Manage and Pay Your New Sales Reps

When it comes to the characteristics of a salesperson, being money-driven, personable and knowledgeable are key.
Ask the Expert

Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.

Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.
Content Strategy

The 3 Types of Content You Should Stop Publishing Immediately

Your customers can tell when content is generic or repackaged. So, cut the crap, and watch your business flourish.
Marketing

10 Offline Marketing Strategies That Still Work Today

With social media and the internet, sometimes we forget the effectiveness of traditional marketing methods.
SaaS

How to Determine Your SaaS Business' Cost of Acquisition

If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
Content Marketing

5 Ways to Take Your Content Marketing from Good to Great

The first step is to establish your customer persona, your customer's need.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue