Marketing

How to Get Your Business Featured on Social Media
Entrepreneur Network

How to Get Your Business Featured on Social Media

Entrepreneur Network partner Ben Angel has a six-step plan to help you stand out from the crowd.
Ben Angel
3 Ways to Create a Brand Statement That Sticks
Take It From The Pros

3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Lesya Liu
7 Tools to Automate Your Marketing Tasks (Without Blowing Your Budget)
Marketing Automation

7 Tools to Automate Your Marketing Tasks (Without Blowing Your Budget)

More than 30 enterprise-level marketing-automation platforms exist, if you have the cash. But what about those of us with smaller budgets?
Sujan Patel
Don't Believe an SEO Expert Who Tells You Any of These 7 Lies
SEO

Don't Believe an SEO Expert Who Tells You Any of These 7 Lies

It's hard to hire an SEO expert when you don't know much about it yourself.
Andrew Raso
Here's How You Fix Your Dud Differentiator
Marketing Strategies

Here's How You Fix Your Dud Differentiator

Why would anyone believe your firm different from all the others if you can't say why?
Lee Frederiksen
3 Major Marketing Insights From Pokemon Go
pokemon go

3 Major Marketing Insights From Pokemon Go

The full impact of this type of game on the way people live, communicate and shop could be quite profound.
Gregg Schwartz
7 Simple Mistakes to Avoid in Content Marketing
Take It From The Pros

7 Simple Mistakes to Avoid in Content Marketing

Creating informative, helpful content for marketing purposes is easier said than done. There are a few common mistakes that most beginners make that you can avoid.
18 Movies Every Entrepreneur Should Watch
Entrepreneurship

18 Movies Every Entrepreneur Should Watch

Wherever you are in your business venture, you can glean some insight from these provocative and wildly entertaining films.
Jacek Grebski
10 Tips for Planning a Successful Company Conference
Business Events

10 Tips for Planning a Successful Company Conference

Planning a company conference can boost your career and visibility. It can strengthen company sales and morale, depending on its purpose.
Sarah Landrum
3 Takeaways From the Google Performance Summit
Mobile-optimized website

3 Takeaways From the Google Performance Summit

More than half of all Google searches are happening on mobile. Is your business ready for 'micro moments'?
Brian Hughes
Choosing the Media and Strategies That Best Fit Your Brand
Take It From The Pros

Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Karen Tiber Leland
6 Ways to Use Video to Sell New-Product Concepts
Video Marketing

6 Ways to Use Video to Sell New-Product Concepts

The trick is to show the benefit of your idea without disclosing exactly how it works.
Stephen Key
Why Local Businesses Should Pay Extra Attention to Google Maps
Google

Why Local Businesses Should Pay Extra Attention to Google Maps

Want to score more web traffic and in-person visits? Better start promoting your business on Maps.
Andrew Medal
4 Things Data is Not and Where to Focus Instead
Big Data

4 Things Data is Not and Where to Focus Instead

Data is a raw material, not the finished product.
Ajay Paghdal
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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