Marketing

Pump up Your PR: Put Some Narrative into Your PR Announcements
Public Relations

Pump up Your PR: Put Some Narrative into Your PR Announcements

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
Craig Corbett
3 Strategies for Finding the Best Influencer to Boost Your Brand
Influencer Marketing

3 Strategies for Finding the Best Influencer to Boost Your Brand

The right influencer to help you connect with hordes of customers might be somebody you haven't heard of yet.
Jeff Boss
Aligning Sales and Marketing Needs To Be Your Priority
Sales Strategies

Aligning Sales and Marketing Needs To Be Your Priority

There is a very big payoff for companies that smooth the handoff of leads to sales.
John Rampton
6 Ways Startups Can Use Reviews to Boost Business
Online Reviews

6 Ways Startups Can Use Reviews to Boost Business

Are you a startup? You may have the most to gain from positive customer reviews.
Jeremy Gin
The Marketing Help You Need, But Can't Afford
Marketing

The Marketing Help You Need, But Can't Afford

A good marketing firm will bring organization and order to your customer acquisition process.
Brian Barquilla
Donald Trump Used Grant Cardone Sales Principles to Win the GOP (And I Can Prove It)
Winning Strategies

Donald Trump Used Grant Cardone Sales Principles to Win the GOP (And I Can Prove It)

Donald Trump is ruthless, has tremendous energy, and is willing to do whatever it takes.
Grant Cardone
Let Customers Get to Know You With Video
Video Marketing

Let Customers Get to Know You With Video

Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.
Walter Chen
6 Small Differences Between Average Content Strategy and Genius Strategy
Content Strategy

6 Small Differences Between Average Content Strategy and Genius Strategy

Start with the basics, plan thoroughly with lavish attention to detail and voila! The results are brilliant.
Samuel Edwards
Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web
Marketing Strategies

Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web

Invest the time to tune your sputtering social-media marketing machine.
Perry Marshall
Most Businesses Miss the Mark When Responding to Consumers on Social Media, New Study Says
Social Media

Most Businesses Miss the Mark When Responding to Consumers on Social Media, New Study Says

Being on top of customer complaints and questions online could give your company a big boost.
Lindsay Friedman
This Yogurt Manufacturer Is Trying to Create Demand for an Ingredient Everyone Else Throws Away
Marketing

This Yogurt Manufacturer Is Trying to Create Demand for an Ingredient Everyone Else Throws Away

A mission to eliminate food waste is also a complex marketing issue for The White Moustache.
Lydia Belanger
What Makes An Affiliate Site Profitable?
Affiliate Marketing

What Makes An Affiliate Site Profitable?

How portable and evergreen is your particular niche?
Thomas Smale
Are Digital Retail Models Taking Over Brick and Mortar?
Digital Marketing Strategy

Are Digital Retail Models Taking Over Brick and Mortar?

Start-up consumer brands are gaining noteworthy market share.
An Open Letter To 'Open Letter' Writers
Feedback

An Open Letter To 'Open Letter' Writers

An open letter can be a great way to air your grievances -- but make sure you do it right.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.