Marketing

The Most Effective Marketing Technique
Entrepreneur Network

The Most Effective Marketing Technique

Entrepreneur Network partner Bobby Donahue reveals the one strategy that works for companies of all types.
Entrepreneur Staff
3 Growth Hacks That Catapulted a 'Drunk-Dialing' App to Sober Success
Mobile Apps

3 Growth Hacks That Catapulted a 'Drunk-Dialing' App to Sober Success

Feel like talking to your best bud at 2 in the morning after drinking too much? Who ya gonna call?
Nathan Resnick
5 Critical Marketing Metrics to Follow
Online Marketing

5 Critical Marketing Metrics to Follow

Understanding and utilizing these formulas should guide how you promote your business.
Matthew Goulart
3 Essentials for Creating an Effective PR Campaign
Content Marketing

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Craig Corbett
12 Domain-Name Debacles: 'Hillary Potter' for President and More
Marketing

12 Domain-Name Debacles: 'Hillary Potter' for President and More

The Democratic presidential nominee joins 11 other entities who faced trouble on the web.
Lindsay Friedman
For Maximum Benefit Marketers Must Combine Email and Social Media
Marketing

For Maximum Benefit Marketers Must Combine Email and Social Media

Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Seamas Egan
The Ultimate Guide to GIFs: How to Create Them and When to Use Them
Gifs

The Ultimate Guide to GIFs: How to Create Them and When to Use Them

Here are the best tools, tips, and tricks to step up your GIF game.
A Set of Core Values Is What Makes Company Culture a Real Thing
Inspiring Your Team

A Set of Core Values Is What Makes Company Culture a Real Thing

When your team has shared values you worry less about them leaving for more money somewhere else.
Robert Wallace
7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass
Online Marketing

7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass

Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.
Jayson DeMers
3 Cost-Effective Ways to Increase Brand Awareness
Young Entrepreneurs

3 Cost-Effective Ways to Increase Brand Awareness

The most common problem entrepreneurs face is that nobody has heard of them or their business.
Ryan Erskine
Generate 7 Figures From a Book Without Selling a Single Copy
Business Books

Generate 7 Figures From a Book Without Selling a Single Copy

Being a published author in your niche is a big deal. But don't just sell it; give it away. See what happens.
Josh Turner
5 Low-Cost Ways to Personalize When You're Bootstrapping Content
Internet Marketing

5 Low-Cost Ways to Personalize When You're Bootstrapping Content

Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it.
Aaron Agius
7 Content Marketing Tips for New Entrepreneurs
Content Marketing

7 Content Marketing Tips for New Entrepreneurs

After receiving more than 250 survey responses, these are the seven best tips for entrepreneurs new to content marketing.
Mike Wood
The Future of Content Marketing: Why Click Bait Won't Cut It
Ask the Expert

The Future of Content Marketing: Why Click Bait Won't Cut It

For businesses to succeed, they will need to shift away from a lot of attention-grabbing headlines to more quality posts created from people outside the company.
Kristina Libby
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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