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Marketing

Small Businesses

How to Revolutionize Your Small Business by Writing a Book

Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share.
Sales

5 Business Strategies To Boost Your First Quarter Sales

Stop wasting money on ads that don't work and start using these tips to make more sales.
Social Media Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Ecommerce

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants

In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
Customer Service

Customer Service Representatives Are Your Public Face

When a customer is unhappy and ready to write off your company, you want them dealing with the best people you can hire.
Digital Marketing

3 of the Top Opportunities and Challenges for Digital Marketing in 2017

Local search, online reputation management and a consistent, curated social media profile are three digital marketing essential for every startup in 2017.
Email Marketing

5 Secrets to Writing Sales Emails That Prospects Will Reply To

Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name c...
Customer Service

4 Assumptions Needed to Deliver 5-Star Customer Service

If you hear from a customer, it's probably not because they are happy.
Publicity

Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now

While Facebook has made the spread of information faster and easier, CEOs should not be surprised they need to take steps to protect themselves from false information in the media.
Public Speaking

Think You're a Good Speaker?

If your audience is checking their watches, you're not.
SEO

SEO Strategy in 2017: What's Most Important?

Don't trust what you've heard -- links are still king when it comes to search engine optimization.
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Digital Marketing

5 Tips for Finding the Best Digital Marketing Agency for Your Business

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
Content

5 Types of Visual Content That Will Optimize Your Conversion Rates

Images and videos are the most direct, cost effective and simple way to engage an audience.