Marketing

Marketing

7 Books Every Marketer Should Read Before Selling Anything

From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
Growth Strategies

7 Time-Tested Rules for Marketing and Growing Your Business

To make it as an entrepreneur, you have to think beyond industry standard.
Marketing

5 Harsh Truths About the Internet Marketing World

Don't be fooled by emotionally evocative content. Do your research before making an investment.
Public Relations

6 Do-It-Yourself PR Tips for Small Businesses

If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.
Jobs

10 Quick Changes That Help Your Resume Get Noticed

Applying for a job? Try out these quick resume changes that will get you noticed by employers.
Marketing

9 Ways to Save Time and Money With Marketing Automation (Infographic)

Seventy-eight percent of marketers say automation increases revenue.
Technology Innovation

Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Competition

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Online Marketing

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

Waiting too long puts you at a severe disadvantage -- you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period.
Take It From The Pros

4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
Innovators

These Founders Aren't Selling Furniture, They're Telling a Story

A powerful story keeps this furniture company distinct and memorable.
Case Study

3 Secrets to Closing More Deals by Using Compelling Case Studies

70 percent of B2B find case studies to be a critical tool. Are you one of them?
SEO

6 Link-Building Tips for Bootstrapped Entrepreneurs

Link building doesn't have to be an expensive affair.
Facebook

3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.
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