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Marketing

Sales Strategies

How to Make the Right Sales Pitch

Author Jill Schiefelbein chats with entrepreneur Grant Cardone about how to craft the perfect sales pitch.
Content Marketing

Rise of the Content Machines: How Blogs Became a Secret Weapon

The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.
Restaurants

Why Restaurants Are Rushing to Adopt Higher Welfare Standards for Chickens

First Pret and Panera, then Starbucks, now Chipotle: What they're thinking, when it comes to chickens.
Social Media Marketing

From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day

Inspired by Super Bowl marketing magic, here are three strategies brands should employ year-round to find success on social media.
Increasing Conversions

3 Conversation Starters to Convert Prospects Into Customers

To start a sales relationship off right, you have to offer value out of the gate, but just as important is attempting to understand a prospect's challenges. Without these essential exchanges, you're j...
Online Marketing

Marketing Lessons for Your Start-Up: 3 Success Stories

Buffer, HubSpot and Warby Parker didn't break the bank with their start-up marketing plans. They just did them well.
Marketing

10 Overrated Marketing Trends

Make sure you always know the reasons and numbers behind your marketing plan.
Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Millennials

10 Tips for Millennial Marketing

Focus on mobile, and make sure you have a coupon ready.
Online Marketing

4 Online Marketing Tactics to Advertise Your Import/Export Business

With these four methods, marketing your import-export business is just a click away.
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Marketing

Marketing Lessons from the Fake Bacon Shortage

It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Branding

Why I Spent $1.5 Million on Our Domain

It's a lot of money, but worth the cost.
First Impressions

Don't Underestimate How Much Spelling Matters in Business Communications

Even in writing, you have just one chance to make a good first impression.