Marketing

Branding

7 Things to Think About For Your Startup's Typography

Typography is the most effective and meaningful vehicle for your brand personality.
Personalization

2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

How can a company personalize experiences for customers, even as its customer base continues to grow?
Presentations

4 Ways to Make An Irresistible Offer Without Selling

Learn how to overcome fears of public speaking and over-selling-no matter the presentation.
Marketing

How Big Data Analytics Is Solving Big Advertiser Problems

Big data can help make sense of the information gathered, such as retention cost, average transaction value and even customer satisfaction.
Personal Branding

7 Essentials for Looking Your Best in Video Conference Calls

It takes remarkably little preparation to make a very big difference in the impression you make.
Referrals

The 5 Factors That Make Customer-Referral Programs Fail

All the referral program magic in the world won't help if your customers don't like your company enough to send their networks your way.
Customer Relationship Management

Unlock the Power of Customer Data

Learn about collecting and using customer and prospect data to provide the best experience you can for your customers.
Branding

3 Ways to Use Images to Elevate Your Business

Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge.
Marketing

The Marketing Power of Secure Payments

Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit.
Marketing

This is How You Get Millions of Views -- And Connect With Anyone

Some basic strategies for getting attention and keeping it.
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