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Marketing

Public Relations

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Marketing

How to Keep Customers and Make More Sales

Author Jill Schiefelbein chats with Noah Fleming about how customer loyalty impacts business performance.
Sales Tips

3 Ways Salespeople Can Evade Dreaded Gatekeepers

Gatekeepers can only say no. Try these techniques for gaining access to their bosses who can say yes.
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Branding

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Online Reviews

5 Surefire Ways to Improve Your Site's Online Reviews

Having negative online reviews about your site is not the same as having 'bad' reviews. This writer explains the difference.
Personal Branding

Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump

The President demonstrates what to do -- and not do -- to build a solid personal brand.
Crisis Management

What Businesses Can Learn from #DeleteUber

Is your company prepared for a brand crisis?
Email Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Infographics

How Reviews Influence Women's Shopping Decisions (Infographic)

It could be time to clean up your online reputation.
Trade Shows

4 Ways to Get Noticed at a Crowded Trade Show

People passing you by at the big show? Put some thought into what will attract them next time.
Marketing

Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing

Marketing strategies that don't make us feel anything are boring and forgettable -- two things that you never want your brand to be.
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.