Marketing

Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London
Entrepreneur Network

Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Entrepreneur Network
Coming Soon: Marketing Targeted Only at You
Future Tech

Coming Soon: Marketing Targeted Only at You

Real-time, GPS marketing is no longer science fiction.
Derek Newton
7 Unofficial Rules of Snapchat All Marketers Need to Follow
Snapchat

7 Unofficial Rules of Snapchat All Marketers Need to Follow

Want to start using Snapchat to market your business or brand? Careful!
Sujan Patel
5 Ways to Get Media Coverage as a Startup
Public Relations

5 Ways to Get Media Coverage as a Startup

Breaking news at your company? Who ya gonna call?
Jayson DeMers
Why 'Digital' Marketing Is the New Traditional Marketing
Marketing

Why 'Digital' Marketing Is the New Traditional Marketing

All types of marketing have the same function: to garner attention.
Visual Marketing and the Future of Geolocation
Marketing

Visual Marketing and the Future of Geolocation

Be prepared for the future of personalized marketing through geolocation.
Daniel Newman
Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads
Facebook Advertising

Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads

Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.
Perry Marshall
Your Lame Small Talk Could Be Costing You the Sale
Communication

Your Lame Small Talk Could Be Costing You the Sale

You don't have to be a brilliant conversationalist, just mind your manners, remember names and listen.
Jacqueline Whitmore
How to Deal With Your Rowdy Customers
Customer Service

How to Deal With Your Rowdy Customers

Turn the wild energy of partying patrons into a positive with these five easy steps
Chip R. Bell
7 Must-Use Tools for Building an Infographic
Infographics

7 Must-Use Tools for Building an Infographic

While infographics look fancy, they are actually pretty easy to create.
Sandrine Sahakians
5 Marketing Tips for Reaching the DIY Generation
Marketing

5 Marketing Tips for Reaching the DIY Generation

These tips will help you put your marketing campaign in front of more people.
Anna Johansson
25 Ecommerce Conversion Hacks to Make Your Website Profitable (Infographic)
Ecommerce

25 Ecommerce Conversion Hacks to Make Your Website Profitable (Infographic)

Simply starting an ecommerce website will not get you into the Fortune 500, but these tips can definitely help your bottom line.
Peter Gasca
6 Reasons to Invest in a Content Marketing Strategy Right Now
Content Marketing

6 Reasons to Invest in a Content Marketing Strategy Right Now

Why haven't you done this already? What's on your schedule for today?
Jayson DeMers
How to Find and Approach the Right Reporters
Public Relations

How to Find and Approach the Right Reporters

Why pay for an ad when you can get immediate, widely read coverage in the media?
Zach Cutler
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.