Marketing

Can You Ever Be a 'Prophet In Your Own Land'?
brand positioning

Can You Ever Be a 'Prophet In Your Own Land'?

You may be too familiar to local audiences, so you may need to work from the outside in.
John Brubaker
Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name
Trademarks

Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name

The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.
Lydia Belanger
3 Ways Businesses Can Profit From Local Outreach
Marketing

3 Ways Businesses Can Profit From Local Outreach

A community outreach program can help your business gain local traction and visibility without a huge investment.
Jana Barrett
Why an Authentic Purpose Is the Best Differentiator
purpose driven

Why an Authentic Purpose Is the Best Differentiator

Entrepreneurs plan on how they'll execute a business or service, but the real question driving a sustainable brand should be 'Why?'
Kelly Wenzel
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Public Relations

This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes

Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Nina Zipkin
Why Everybody Respects Professional But Nobody Likes Corporate
Inspiring Your Team

Why Everybody Respects Professional But Nobody Likes Corporate

As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn't become is impersonal.
Perry Marshall
4 Ways to Survive Your Company's Rebrand
Rebranding

4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
Robert Wallace
3 Content Marketing Trends You Need to Be Addressing in Q2
Marketing

3 Content Marketing Trends You Need to Be Addressing in Q2

Stay ahead of the content marketing game by following these three trends.
Sujan Patel
What Prince Can Teach All Companies About Rebranding
Make More Happen

What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Marketing

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.
Entrepreneur Network

Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

Content-marketing expert Salma Jafri says that in an age of authentic marketing, there's no reason to fear it.
Entrepreneur Network
What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery
Entrepreneur Network

What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery

Bolanile Maté of Be Better Paris describes ways you can reinforce your core value system after it has been challenged.
Entrepreneur Network
How These 3 Fashionable Cousins Use Data To Drive Demand
Data Analysis

How These 3 Fashionable Cousins Use Data To Drive Demand

To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.
Brian Roberts
10 Elements of a Successful Data-Driven Marketing Strategy
Marketing Strategies

10 Elements of a Successful Data-Driven Marketing Strategy

The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
John Rampton
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.