Marketing

3 Email Marketing Tactics You Need Most
Email Marketing

3 Email Marketing Tactics You Need Most

Want your email marketing campaigns to be more successful? Use these simple tips.
Dan Scalco
5 Steps to Becoming an Influencer in the 'Digital Attention Span Economy'
Influencers

5 Steps to Becoming an Influencer in the 'Digital Attention Span Economy'

Chart your social media course and reap the rewards of becoming an influencer.
Brian Ainsley Horn
Build Your Platform, Your Audience and Your Business with Content Marketing
Ready to Launch

Build Your Platform, Your Audience and Your Business with Content Marketing

Learn how to create a content marketing strategy, develop a platform, and deliver and monetize your content.
Comcast Business
Are You Taking Advantage of Google's Local Inventory Ads?
Google

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
Eric Siu
5 Dos and Don'ts of Thought Leadership Marketing
Thought Leadership

5 Dos and Don'ts of Thought Leadership Marketing

Providing genuine value to your customers without even a hint of self-promotion. This novel concept could put you and your business on the map.
Ben Simkin
This Is How You Write Headlines That Hook 'em!
Marketing Strategies

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Craig Simpson
Is Google Trying to Kill SEO?
SEO

Is Google Trying to Kill SEO?

A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
Dan Blacharski
How to Rebrand With Customer Perceptions in Mind
Take It From The Pros

How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Steve Blue
How the Future of Mobile Search Is Unfolding This Year and Beyond
Mobile Marketing

How the Future of Mobile Search Is Unfolding This Year and Beyond

"Mobile First" is about meeting the mobile customers at every point of their journey.
John Rampton
Why Real-Life Results Don't Meet Buyer Persona Expectations
Content Marketing

Why Real-Life Results Don't Meet Buyer Persona Expectations

All your content should be designed to drive certain behaviors in your audience.
Aaron Agius
3 Tricks to Increase Your Online Business's Value
Website Optimization

3 Tricks to Increase Your Online Business's Value

Pay attention to these three issues and watch your website's value grow.
Mark Daoust
Dear Uber: Reward Your Loyal Customers
Customer Loyalty

Dear Uber: Reward Your Loyal Customers

I love the ride-sharing company, but it doesn't seem to love me back. So, don't be like Uber; acknowledge and reward your loyal customers.
Elliot Tomaeno
Got a Social Media Following? You Can Turn It into a Business. Really.
Social Media Marketing

Got a Social Media Following? You Can Turn It into a Business. Really.

Just follow these 6 steps to move from posts to profit.
Jayson DeMers
It's Sell or Die Because Sales Are the Lifeblood of Every Company
Selling

It's Sell or Die Because Sales Are the Lifeblood of Every Company

It may not be brain surgery, but done right, sales is a practice like medicine or any other profession. Learn it. Practice it.
Phil La Duke
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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