Marketing

Take a Tip from Bezos: Customers Always Need a Seat at the Table
Amazon

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
Bob Thompson
You Can't Succeed at Sales Working in Failure Mode
Sales

You Can't Succeed at Sales Working in Failure Mode

Customers buy products because of awesome marketing, not because of an awesome salesperson.
Jurgen Appelo
Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space
Entrepreneur Network

Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space

Bolanile Maté of Be Better Paris explains how this French home furnishings store combines ambiance and interaction to make customers stay.
Erin Schultz
4 Steps to Writing Emails That Convert to Business
Content Strategy

4 Steps to Writing Emails That Convert to Business

Avoid the dreaded spam folder-and write emails that sell -- by following four simple steps.
Stephanie Mann
Facebook Expands Ads on Third-Party Apps, Websites to Everyone
Facebook Advertising

Facebook Expands Ads on Third-Party Apps, Websites to Everyone

The company, which has more than 1.6 billion users, offers online advertising services under its 'Audience Network' business.
7 Essential Inbound Marketing Strategies for Every Startup
Make More Happen

7 Essential Inbound Marketing Strategies for Every Startup

There's an almost magical quality about these strategies, not because of how they work on an individual level, but how they work together.
Jayson DeMers
9 Tips for Creating an Awesome Brand
Make More Happen

9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.
John Rampton
The Road From Product to Experience for Luxury Offerings
Luxury Brands

The Road From Product to Experience for Luxury Offerings

People prefer to spend their money on experiences over things and access over ownership.
Toby Bottorf
5 Ways to Improve Your Millennial Marketing Strategy
millennial marketing

5 Ways to Improve Your Millennial Marketing Strategy

Millennials are ready to spend money and to advocate for your brand -- if you play by their rules.
Juliet Carnoy
Get to Know Your Customers, and Get Your Marketing Back on Track
Entrepreneur Network

Get to Know Your Customers, and Get Your Marketing Back on Track

Entrepreneur Network partner Ben Angel outlines ways you can focus on what's important -- the people giving you their money.
Erin Schultz
5 Things to Look for in a PR Agency
Public Relations

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Zach Cutler
5 Reasons You Need to Invest in an SEO Campaign Right Now
SEO

5 Reasons You Need to Invest in an SEO Campaign Right Now

ROI takes time to manifest. So, what's wrong with starting today?
Jayson DeMers
3 Ways to Supercharge Your Content-Marketing Strategy
user-generated reviews

3 Ways to Supercharge Your Content-Marketing Strategy

Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.
Dan Blacharski
3 Ways Entrepreneurs Can Quickly Understand the Mysterious 'Funnel'
Sales Strategies

3 Ways Entrepreneurs Can Quickly Understand the Mysterious 'Funnel'

Learning how funnels work will forever change your customer interactions and dramatically improve your creations.
Calvin Wayman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.