Marketing

Linkedin

5 Tricks for Growing Your Audience and Business on LinkedIn

Try these tips to achieve more visibility and engagement to build your thought leadership brand and convert new business.
Customer Loyalty

6 Strategies Smart Brands Use to Satisfy and Retain Their Customers

Customers are primarily concerned about two things: your product quality and good communication. What are you doing to up your game?
Influencer Marketing

Here's How to Crush It With YouTube Influencers

The best alternative to Facebook and Google ads are collaborations with YouTube influencers.
Online Marketing

The Only Online Marketing Metric That Actually Matters

Why likes, follows and shares simply aren't enough to drive sales.
SEO

6 Ways to Understand SEO Impacts Sooner

A consistent SEO effort for 18 months should get you to where you need to be.
Hiring

The 6 Most Underrated Qualities in a Content Marketer

Sure, your new content marketer has to be a good writer and a lover of data, but how about humor and motivation?
Communication Strategies

How a Transparent Communication Style Helped This Podcaster Build a Multi-Million Dollar Business

Author Jill Schiefelbein chats with John Lee Dumas about his communication style when it comes to starting his podcast and business, and gives you some behind-the-scenes insights.
Facebook Advertising

Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are

The willingness to endure trial and error until finding what works defines being an entrepreneur. Expect the same with Facebook advertising.
Infographics

104 Facts You Didn't Know About Mobile Marketing (Infographic)

Just last year, mobile devices overtook desktop in internet usage.
Social Media Marketing

7 Ways CEOs Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation
Marketing

Expert Answers to 5 Important Marketing Questions

Learn what to do when you're just starting out, and what you're doing when your company is doing great.
Ecommerce

How to Reach 'Buy Online, Pick Up in Store' Shoppers

There are a number of benefits to this shipping method, including more rapid and more cost-effective fulfillment.
Brand Identity

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
Marketing

4 Ways to Get Big Marketing Results on a Starter Budget

Learning what works when you have little money will make you unstoppable after you have some bucks to spend.
Hiring Employees

Build Your Marketing Team in the Order that People Buy Things

A strategic long-term approach to building out a marketing team should instead focus on the customer journey.
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