Marketing

4 Tools That Make Your Small Business Look Big
Small Business Growth

4 Tools That Make Your Small Business Look Big

Just because you're not Apple or Amazon doesn't mean you can't look every bit as professional to consumers. Here's how to do it.
Stephen Sheinbaum
Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.
Instagram

Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.

One of the most important aspects about business marketing on Instagram is the quality of the content that is shared.
Hiral Rana
How to Take a Headshot That Reflects Your True Personal Brand
Marketing

How to Take a Headshot That Reflects Your True Personal Brand

Entrepreneurs are their own brand and it makes sense to have your appearance reflect that.
Melissa Dawn
You Need Major Exposure But You Don't Need Major Media to Get It
Social Media

You Need Major Exposure But You Don't Need Major Media to Get It

Using social media platforms you can post content to multiple sites and get fast exposure.
Josh Steimle
7 Conferences That Will Level Up Your A-Game
Conferences

7 Conferences That Will Level Up Your A-Game

These events do more than just motivate and inspire.
Adam Toren
The Foolproof Formula for New Brand Launching
Branding

The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
Dan Antonelli
6 Tools to Develop an Outstanding Social Media Marketing Strategy
Social Media

6 Tools to Develop an Outstanding Social Media Marketing Strategy

Social media dominates everything. Use it to your advantage and you'll stand out among the crowd.
Kelly Bolton
From a Simple Networking Dinner to a World-Class Conference, Event Planning Takes Time
Entrepreneur Network

From a Simple Networking Dinner to a World-Class Conference, Event Planning Takes Time

Here's a comprehensive timeline to planning out your events, big and small.
Michael Donnelly
Maximizing Live Experiences to Build Brands
Branding

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Gabrey Means & Cassie Hughes
5 Tips to Improve Conversions for Your Pay-Per-Click Campaigns
Marketing

5 Tips to Improve Conversions for Your Pay-Per-Click Campaigns

Even incremental changes in your PPC campaigns can yield big benefits and improvements in conversion rates.
Eric Siu
Check Out Ikea's Dreamy, Emotional and Beautiful Ad
Marketing

Check Out Ikea's Dreamy, Emotional and Beautiful Ad

The furniture store infamous for putting a strain on couples presents a heartfelt look at life.
Lindsay Friedman
7 Ways to Improve Your Content Marketing Strategy
Content Marketing

7 Ways to Improve Your Content Marketing Strategy

Clarifying your goals and tweaking your procedures can yield amazing results.
John Rampton
The Right and Wrong Way to Write Useful Thought Leadership Content
Thought Leaders

The Right and Wrong Way to Write Useful Thought Leadership Content

People don't want to read about how great you are, they want to read about how they can become great.
Lyft's First National TV Ad Makes a Statement About Ridesharing. It Also Reminds Us TV Still Matters.
Lyft

Lyft's First National TV Ad Makes a Statement About Ridesharing. It Also Reminds Us TV Still Matters.

The commercial makes commuting look like Dante's 10th circle of Hell, replete with a wandering giraffe and zebra.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.