Marketing

Generate 7 Figures From a Book Without Selling a Single Copy
Business Books

Generate 7 Figures From a Book Without Selling a Single Copy

Being a published author in your niche is a big deal. But don't just sell it; give it away. See what happens.
Josh Turner
5 Low-Cost Ways to Personalize When You're Bootstrapping Content
Internet Marketing

5 Low-Cost Ways to Personalize When You're Bootstrapping Content

Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it.
Aaron Agius
7 Content Marketing Tips for New Entrepreneurs
Content Marketing

7 Content Marketing Tips for New Entrepreneurs

After receiving more than 250 survey responses, these are the seven best tips for entrepreneurs new to content marketing.
Mike Wood
The Future of Content Marketing: Why Click Bait Won't Cut It
Ask the Expert

The Future of Content Marketing: Why Click Bait Won't Cut It

For businesses to succeed, they will need to shift away from a lot of attention-grabbing headlines to more quality posts created from people outside the company.
Kristina Libby
Can There Be Plagiarism In Marketing?
Intellectual Property

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Jim Joseph
How to Build Content for Your Ecommerce Business
Content Strategy

How to Build Content for Your Ecommerce Business

Should you decide to sell your business, a content archive will be a definite enticement to potential buyers.
Thomas Smale
5 Coolest Marketing Ideas We Saw at San Diego Comic-Con 2016
Comic-Con

5 Coolest Marketing Ideas We Saw at San Diego Comic-Con 2016

The annual geek event has no shortage of creative marketing tactics we all could learn from.
Rocky Vy
Why Bundling Is the Future for Savvy Ecommerce Entrepreneurs
Ecommerce

Why Bundling Is the Future for Savvy Ecommerce Entrepreneurs

To be an effective bundler merchants must recognize the needs of customers and assume more responsibility.
Jay Lagarde
How to Handle Audience Critique
Entrepreneur Network

How to Handle Audience Critique

Real estate investors and Entrepreneur Network partners Chris Haddon and Jason Balin explain why you should embrace feedback on your content.
Entrepreneur Staff
How to Get a Great ROI on Your Influencer Marketing Plan
Influencer Marketing

How to Get a Great ROI on Your Influencer Marketing Plan

Trust, authenticity and word-of-mouth advertising are your best tools.
Murray Newlands
Appeal to Millennials' Minds, Not to Their Hearts
Marketing to Millennials

Appeal to Millennials' Minds, Not to Their Hearts

Want to reach younger consumers? Market to their mindset, which is equal parts optimism -- and stark realism about the future.
Chris Miller
Do Percentages Sell Better than Dollar Amounts?
Marketing

Do Percentages Sell Better than Dollar Amounts?

Consider the perceived value of your offer before you launch your next sale.
Craig Simpson
Keep It 100 Percent Real, and You Can Have It All
Take It From The Pros

Keep It 100 Percent Real, and You Can Have It All

How I scored speaking gigs, press and community by just being myself.
Andrew Medal
Brexit Is Complicating Digital Marketing and EU Data Privacy
Data Security

Brexit Is Complicating Digital Marketing and EU Data Privacy

An already uncertain framework for protecting users was jolted by Brexit.
Mike Canarelli
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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