Marketing

6 Reasons Your Online Business Won't Make Money Any Time Soon
Online Business

6 Reasons Your Online Business Won't Make Money Any Time Soon

You need to understand that an online business is all about real people.
Kimanzi Constable
Take Control of Your Sales Process and Learn to Say No
Entrepreneur Network

Take Control of Your Sales Process and Learn to Say No

Entrepreneur Network partner Jason Swenk discusses dealing with difficult prospects and learning when to walk away.
Entrepreneur Staff
Why Trading Businesses Need Personal Brands and 5 Ways to Build One
Take It From The Pros

Why Trading Businesses Need Personal Brands and 5 Ways to Build One

Entrepreneur Network partner and stock expert Akil Stokes of Trade Empowered explains a few ways to guide customers to you for trading help.
Entrepreneur Staff
How to Make Decisions About Relationships, Social Channels and More
Entrepreneur Network

How to Make Decisions About Relationships, Social Channels and More

John T. Meyer, co-founder and CEO of data visualization company Lemonly, discusses key conundrums that entrepreneurs face.
Entrepreneur Staff
10 Ways to Improve Your Chances for Featured Snippets
Search

10 Ways to Improve Your Chances for Featured Snippets

People search the internet for answers. Companies that discern their questions will be found even by people who weren't looking for them.
John Rampton
5 Opportunities Born of Creating Content for Free
Content Marketing

5 Opportunities Born of Creating Content for Free

Writing for large publications can seem discouraging until the benefits start to roll in.
Tyler Leslie
Telling Your Signature Story
Thought Leadership

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Karen Tiber Leland
Exceeding Client Expectations Just Leads to Really Entitled Clients
Customer Relationship Management

Exceeding Client Expectations Just Leads to Really Entitled Clients

The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.
William Bauer
Why You Need to Start Video Marketing Now
Video Marketing

Why You Need to Start Video Marketing Now

The trend is clear: Video in myriad forms is the future of communications. Get your business out ahead of the curve.
Sam Oh
6 Tools for Monitoring Your Online Reputation
Take It From The Pros

6 Tools for Monitoring Your Online Reputation

You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
Alexa Matia
3 Ways to Use Company Culture to Strengthen Your Marketing
Inspiring Your Team

3 Ways to Use Company Culture to Strengthen Your Marketing

With company culture mattering so much, it's essential to ensure your marketing also aligns. But how exactly do you do that?
Tony Delmercado
How to 'Dress Up' Your Content for Every Occasion
Entrepreneur Network

How to 'Dress Up' Your Content for Every Occasion

Entrepreneur Network partner Salma Jafri explains a technique to help you upcycle content for various social media platforms.
Salma Jafri
7 Powerful Ways to Build Your Social Media Brand
Take It From The Pros

7 Powerful Ways to Build Your Social Media Brand

Social media provides an unparalleled opportunity to very publicly demonstrate your brand's dedication to customer satisfaction.
Michael Noice
How to Define Your Personal Brand in 5 Simple Steps
Take It From The Pros

How to Define Your Personal Brand in 5 Simple Steps

Here's how to get clear about who you are, get past who you think you have to be, and get precise about your personal brand.
Ryan Erskine
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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