Marketing

How to 'Productize' Your Service Business Offerings
Marketing Strategies

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.
Justin Gray
Why Your Brand Should Be Headlining Summertime's Regional Music Festivals
Music festivals

Why Your Brand Should Be Headlining Summertime's Regional Music Festivals

Why blow your budget on big-name events when following these four ideas just might produce the same impact?
Jeff Snyder
7 Rules for Writing Better Ad Copy
Marketing Strategies

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
Craig Simpson
This Craft Brewery Invented a Brilliant Edible 6-Pack Holder That Helps Sea Life
Social Entrepreneurship

This Craft Brewery Invented a Brilliant Edible 6-Pack Holder That Helps Sea Life

Embracing social entrepreneurship with an eco twist, SaltWater Brewery uses beer-brewing byproducts to create biodegradable rings that nourish -- not maim and kill -- marine life. We'll drink to that.
Kim Lachance Shandrow
Listening to Feedback Is How You Fight Customer Attrition
Customer Relationship Management

Listening to Feedback Is How You Fight Customer Attrition

Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.
Chris Campbell
7 Social Media Marketing Secrets No Marketer Wants to Admit
Social Media Marketing

7 Social Media Marketing Secrets No Marketer Wants to Admit

For starters, there's no predictable pattern of success.
Jayson DeMers
True Experts, Original Sources and First Principles
Continuous Learning

True Experts, Original Sources and First Principles

Hit the books, the old ones that is. Discover the foundational knowledge of your field and become a peer of those in the first tier.
Perry Marshall
4 Things Companies Get Wrong When Hiring Content Marketers
Content Marketing

4 Things Companies Get Wrong When Hiring Content Marketers

You can't hire a winning content marketer unless you know what you need them to do and how to work with them to get it done.
Sujan Patel
How to Create Stellar Content Your Audience Will Love to Share
Content Marketing

How to Create Stellar Content Your Audience Will Love to Share

There's more ways than ever to drive traffic to your company, but in a saturated social media environment quality is key.
Lesya Liu
Your 5-Step Guide to Creating Quality Content -- Every Time
Web Content

Your 5-Step Guide to Creating Quality Content -- Every Time

This checklist will help make sure the content you're putting out is high quality.
Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
SEO

Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted

Don't get burned by a snake oil salesperson when it comes to your company's SEO needs.
Mike Templeman
Are Retail Brands Ready to Compete in the New Normal?
Retail Businesses

Are Retail Brands Ready to Compete in the New Normal?

As consumers continue to drift from brick and mortar shops to online markets, retailers are surprisingly optimistic.
Bill Connolly
6 Lessons Every Sales Person Can Learn From Tinder
Sales Strategies

6 Lessons Every Sales Person Can Learn From Tinder

Whether wooing a date or closing a sale, one "yes'' eclipses many, many "no's.''
John Rampton
4 Low-Cost Marketing Strategies Every Business Should Know
Marketing Strategies

4 Low-Cost Marketing Strategies Every Business Should Know

These four low cost marketing strategies create organic traffic and exposure for your business.
Scott Langdon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.