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Marketing

Mentors

Randi Zuckerberg: Don't Search for That 'Pie-in-the-Sky Mentor'

The tech investor, TV show producer and Facebook's former director of market development says you should do this instead.
Growth Strategies

How to Get and Use Testimonials, Referrals and Reviews

Remember: People do business with people they like and trust.
College

This Is Why You Should Consider Getting a Degree in Marketing

It is about the most versatile degree for launching a business career, with good ROI for your college costs.
Restaurants

8 Steps to Get Your Restaurant Game Cooking Online

Take full use of today's online opportunities so you can eat up the competition.
Influencer Marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.
Content

4 Keys to Writing Content That Readers Will Love

Writing content that readers will love isn't only about what you write, but how you write it.
Infographics

10 Free Online Marketing Courses to Try Today (Infographic)

Boost your marketing skills with these online resources -- for free.
creative thinking

How Thinking Like a Designer Can Unlock Organic Growth

To truly grow your business, invest in the things that don't go out of style: quality, freedom and purpose.
Connections

The Content Trap: Lessons for Entrepreneurs

Success comes from being different, not similar. That will always be the root of competitive advantage.
Marketing

4 Cloud Tools to Kickstart Your Marketing Team's Productivity

It's critical for marketing teams to be equipped with the tools required to ensure maximum productivity and transparency.
CES

Why American Greetings Had My Favorite Booth at CES

Out of all the things I saw at the show, this stood out the most.
Video Marketing

How to Create Video Content Without Being on Camera

Try something new in 2017 and add video content to your marketing strategy.
Marketing Tools

15 Marketing Tools To Check Out in 2017

Brands are facing more competition than ever. They need help, and these tools provide it.
Public Relations

How Your Public Relations Effort Should Look Like a Military Assault

Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Internet Marketing

4 Online Marketing Trends With Big Potential to Drive Sales

Ever-better technology combined with the resourcefulness of internet entrepreneurs is creating new tactics for prospering online.