Marketing

5 Ecommerce SEO Trends That Have Emerged This Year
SEO

5 Ecommerce SEO Trends That Have Emerged This Year

Video. Sharing. Mobile. Long-form content. How hip are you to today's all-important trends?
Aj Agrawal
5 Reasons Your Retail Store Needs a Mobile App
Mobile Apps

5 Reasons Your Retail Store Needs a Mobile App

Whether you have a beach town boutique, a shoe shop in the city or a sports store in the 'burbs, you want and need your customers to love your brand.
How Ad Fraud Ruins the Internet
Advertising

How Ad Fraud Ruins the Internet

Ad fraud is infiltrating the Internet, and it affects every single one of us.
Eli Martin
6 Tips for Creating a Sexy Logo
Take It From The Pros

6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Melissa Dawn
5 Creative Link-Building Techniques For Your Website
Link Building

5 Creative Link-Building Techniques For Your Website

Ever thought of using student scholarships to build links? You have, now.
Anand Srinivasan
5 Books to Help Strengthen Your Brand
Take It From The Pros

5 Books to Help Strengthen Your Brand

Make sure you evaluate your brand before launching your next business or product.
The Staff of Entrepreneur Media, Inc.
Digital Marketing in a 'Culture of Victimhood'
Take It From The Pros

Digital Marketing in a 'Culture of Victimhood'

Given the today's hyper-sensitivity toward misogyny, racism and other forms of bigotry, you may commit unwitting 'microaggressions.' Here's how not to.
Mike Canarelli
Take Ecommerce to the Next Level With These 4 Marketing Strategies
Ecommerce

Take Ecommerce to the Next Level With These 4 Marketing Strategies

Companies won't survive without a marketing strategy that radiates in many directions.
Erik Huberman
How to Run Effective Instagram Ads
Instagram Marketing

How to Run Effective Instagram Ads

To be effective, your ads need to tell a story. Here are 5 more Instagram marketing tips, as well.
Eric Siu
By 2019, Video Marketing Will Be Everything. You've Got to Get in on the Trend -- Now.
Entrepreneur Network

By 2019, Video Marketing Will Be Everything. You've Got to Get in on the Trend -- Now.

Entrepreneur Network partner Ben Angel outlines best practices for video marketing -- absolutely of the essence these days.
Erin Schultz
Online Marketing Requires Baby Steps Before the Black Belt
Entrepreneur Network

Online Marketing Requires Baby Steps Before the Black Belt

Real-estate investors and Entrepreneur Network partners Chris Haddon and Jason Balin say start small when developing an online marketing strategy.
Erin Schultz
Does Your Website Say, 'Trust Me'? It Better.
Websites

Does Your Website Say, 'Trust Me'? It Better.

Just as you'd walk out of a shady restaurant or car dealership, so will a customer who doesn't trust you leave your website.
David Leonhardt
A New Paradigm for Building Customer Trust
Take It From The Pros

A New Paradigm for Building Customer Trust

How do you build trust among your customers? Follow these critical steps.
Jeremy Gin
What Social Media Can Teach Us About Managing Customer Experience
Take It From The Pros

What Social Media Can Teach Us About Managing Customer Experience

Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
Daniel Newman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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