Marketing

Learn These Content-Release Tricks From 4 Video-Streaming Giants
Content Strategy

Learn These Content-Release Tricks From 4 Video-Streaming Giants

The leading streaming platforms have already experimented with various content-release strategies so you don't have to.
Deren Baker
8 Common Ways Small Businesses Waste Money Marketing
Small Business Marketing

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
Brian Sutter
When Clients Ask for Discounts, Ask Them ... Why?
Sales Strategies

When Clients Ask for Discounts, Ask Them ... Why?

Don't people recognize that businesses (like my own) make their living off this service?
Jurgen Appelo
How Disruptive TV Changed the Way Providers Market
Entertainment

How Disruptive TV Changed the Way Providers Market

Traditional television companies are becoming more creative to retain customers.
Lucinda Honeycutt
Build Your Networking Skills During a Livestream Q&A With Dr. Ivan Misner, the Founder of BNI, on Friday at 3 p.m. EST
Entrepreneur Network

Build Your Networking Skills During a Livestream Q&A With Dr. Ivan Misner, the Founder of BNI, on Friday at 3 p.m. EST

Dr. Misner's Business Network International has been helping entrepreneurs help each other -- face-to-face -- since 1985. Here's your chance to ask the father of modern networking your questions.
Erin Schultz
The World's Best Marketing Tool: Writing a Book
Marketing Strategies

The World's Best Marketing Tool: Writing a Book

There is no more credible way to establish your credentials than documenting your expertise in a book.
Wendy Keller
5 Blueprints for Your Brand's Story
Storytelling

5 Blueprints for Your Brand's Story

Investors like a good story, like everybody else.
Sales Success Secrets for Your Next Tradeshow
Marketing Strategies

Sales Success Secrets for Your Next Tradeshow

Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.
Shaun Buck
How to Choose Between Instagram and Snapchat, or Whether You Even Need Them
Social Media Marketing

How to Choose Between Instagram and Snapchat, or Whether You Even Need Them

Before latching onto the Next Big Thing, consider which platform fits your online marketing strategy.
Lesya Liu
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Pricing

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Mark Stiving
20 Ways Your Business Can Outrank Anyone Online
Online Marketing

20 Ways Your Business Can Outrank Anyone Online

Consistently follow this task list and reap the benefits of outranking your toughest business competitor.
John Rampton
3 Trends Impacting Small and Medium Businesses Now
Small Businesses

3 Trends Impacting Small and Medium Businesses Now

How new developments in social media, customer relations and marketing technologies can grow your business.
Allison Checchi
Top 7 Things You Don't Know About SEO
SEO

Top 7 Things You Don't Know About SEO

Stay in the information loop regarding SEO practices to maintain steady traffic to your website.
Sherry Gray
4 Investments Every Startup Owner Should Make This Year
Networking

4 Investments Every Startup Owner Should Make This Year

First, start with the 'Rule of 200,' which will require you to reach out to 10 people per day.
Toby Nwazor
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.