Marketing

Stop Pitching to Losers! The 5 Power Disqualifiers.
Selling

Stop Pitching to Losers! The 5 Power Disqualifiers.

To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.
Perry Marshall
The Top 5 Content Marketers and What You Can Learn From Them
Content Marketing

The Top 5 Content Marketers and What You Can Learn From Them

Want to become a better content marketer? Learn from these 5 influencers.
Sujan Patel
Here's What 'Employer Branding' Should Look Like on Company Career Platforms
Inspiring Your Team

Here's What 'Employer Branding' Should Look Like on Company Career Platforms

If your brand looks the same across all your social platforms, you're doing something wrong.
Matt Straz
Turn Your Brand into a Millennial Magnet with These 3 Marketing Tips
Social Media Marketing

Turn Your Brand into a Millennial Magnet with These 3 Marketing Tips

The younger generation loves social influencers. So, to promote your brand, how many have you lined up?
Jonathan Long
Top Marketing Trends for Small Businesses
Trends

Top Marketing Trends for Small Businesses

These 5 trends can help keep your marketing relevant
Your Brand Is About the Feels
Emotions

Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
Smart Content Marketers Are Succeeding With These 5 Proven Strategies
Content Marketing

Smart Content Marketers Are Succeeding With These 5 Proven Strategies

With smart content marketing strategies in place, you will get more traffic, leads and engagement.
Sam Oh
Pump up Your PR: Put Some Narrative into Your PR Announcements
Public Relations

Pump up Your PR: Put Some Narrative into Your PR Announcements

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
Craig Corbett
3 Strategies for Finding the Best Influencer to Boost Your Brand
Influencer Marketing

3 Strategies for Finding the Best Influencer to Boost Your Brand

The right influencer to help you connect with hordes of customers might be somebody you haven't heard of yet.
Jeff Boss
Aligning Sales and Marketing Needs To Be Your Priority
Sales Strategies

Aligning Sales and Marketing Needs To Be Your Priority

There is a very big payoff for companies that smooth the handoff of leads to sales.
John Rampton
6 Ways Startups Can Use Reviews to Boost Business
Online Reviews

6 Ways Startups Can Use Reviews to Boost Business

Are you a startup? You may have the most to gain from positive customer reviews.
Jeremy Gin
The Marketing Help You Need, But Can't Afford
Marketing

The Marketing Help You Need, But Can't Afford

A good marketing firm will bring organization and order to your customer acquisition process.
Brian Barquilla
Donald Trump Used Grant Cardone Sales Principles to Win the GOP (And I Can Prove It)
Winning Strategies

Donald Trump Used Grant Cardone Sales Principles to Win the GOP (And I Can Prove It)

Donald Trump is ruthless, has tremendous energy, and is willing to do whatever it takes.
Grant Cardone
Let Customers Get to Know You With Video
Video Marketing

Let Customers Get to Know You With Video

Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.
Walter Chen
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.