Marketing

Digital Marketing

Effective Digital Marketing Takes Both Hands

On the one hand, SEO is about understanding and exploiting search algorithms and user trends; on the other, a deep understanding of a client's business and industry is required.
Brands

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.
Influencers

3 Reasons Why You Should Engage With Micro-Influencers

Forget Selena Gomez. Instead, consider 'micro-influencers,' who tend to be friendly and eager to work with brands that align with their online communities.
Advertising

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.
Fake news

How to Avoid the Danger Fake News Could Pose to Your Brand

A few 'post-truth' attacks don't have to cause irreparable harm if you enact a strategy of transparency and positivity.
Customer Service

Is Your Customer Service Department Prepared for Today's Consumers?

Keeping your audience happy means handling customer service challenges before they develop. Besides, bringing joy to customers is -- and always should be -- the name of the game.
Referrals

25 Ways to Ask for a Referral Without Looking Desperate

Make it as easy and enjoyable as possible for your clients to let people know that you do good work.
microinfluence

5 Reasons Micro-Influencers Shouldn't Be Ignored

Get better engagement and a more targeted audience while spending less on your marketing budget.
Content Strategy

4 Tips for a Successful Content Strategy

As marketing evolves into a targeted, data-centric field, it's more important than ever to ensure that your content has a strong presence.
Ready for Anything

The Art of the Follow-Up

Completing a deal requires persistent content that is never annoying but can't be politely ignored.
Online Reviews

How to Use Reviews to Grow Your Business

Do you even ask your customers for reviews? Because there's a good chance you won't get what you don't ask for.
Public Relations

4 Ways To Master Media Interviews (Even If You've Been Burned Before)

In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
Content Marketing

How Much Should You Invest in Content Marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That's not smart.
Email Marketing

4 Cold Email Subject Lines That Generated $4 Million in Revenue

Without a good subject line, the content of the email doesn't matter.
Marketing

How to Improve Your Networking Skills

If you want to succeed in business, you need to surround yourself with the right people.
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