Marketing

The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard
The 3 Rules for a Publishable Op-Ed
Public Relations

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Derek Newton
How to Create an Effective Banner Ad
Advertising

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.
Ann Smarty
Neuromarketing: The Science, Art and Opportunity
neuromarketing

Neuromarketing: The Science, Art and Opportunity

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
Andrew Medal
3 Ecommerce Companies Rocking Their Customer Service
Customer Service

3 Ecommerce Companies Rocking Their Customer Service

Never mind Amazon and Zappos, other firms are realizing that stellar customer service makes the sale.
Pratik Dholakiya
3 Ways to Level Up Your Marketing With Pokemon Go
Mobile Marketing

3 Ways to Level Up Your Marketing With Pokemon Go

Catch all the Pokemon masters you can with these three marketing strategies.
Marty Schneck
12 Ways to Land Media Coverage Without a Press Release
Public Relations

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Renée Warren
How To Think Like a Brand
Take It From The Pros

How To Think Like a Brand

Your brand must be active. All of the elements within are actions that keep your brand alive.
Why Defining Content Campaign Success is Harder Than It Sounds
Content Marketing

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Aaron Agius
If Ethics Aren't Fashionable Yet, They Will Be Soon
Entrepreneur Network

If Ethics Aren't Fashionable Yet, They Will Be Soon

Bolanile Maté of Be Better Paris talks about the new Fashion Transparency Index and what it means for the fashion industry.
Entrepreneur Staff
Build Your Entrepreneur and CEO Brand with Podcasting
Take It From The Pros

Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Karen Tiber Leland
A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad
Online Reviews

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Aimee Millwood
4 Tips for Marketing Events That Will Transform Your Online Business
Marketing Strategies

4 Tips for Marketing Events That Will Transform Your Online Business

Leave you screens and throw a party for the people who will drive your business, once you get them to notice you.
Ayodeji Onibalusi
How to Align Content Marketing With the Buyer's Journey
Content Marketing

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.
Samuel Edwards
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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