Marketing

How to Use Facebook Groups for Authentic Marketing
Women Entrepreneurs

How to Use Facebook Groups for Authentic Marketing

Two founders of Facebook's most popular groups for women entrepreneurs provide marketing tips on the use of social media.
Salma Jafri
6 Tips for Converting Leads Into Clients
Sales

6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Perry Marshall
10 Ways to Get a Celebrity to Use Your Product
Celebrity Endorsement

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.
Kristin Marquet
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
Niche marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Stephen Key
Attention Is a Finite Resource
Advertising

Attention Is a Finite Resource

Respect the customer by aligning your ads with the context and content on a website.
Ophir Tanz
Hey Bartender, I'll Do a Shot of Book
Books

Hey Bartender, I'll Do a Shot of Book

Later this year, author James Patterson will release a new line of books he calls BookShots -- cheap and to-the-point to capture and keep customers' attention. Kind of like Jack Daniels.
Peter Gasca
How Will Your Event Live On? Through Video -- So Plan Accordingly
Entrepreneur Network

How Will Your Event Live On? Through Video -- So Plan Accordingly

By 2017, video will drive 79 percent of consumer Internet traffic, so you've got to know how to work with a professional video crew.
Maura Gaughan
Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.
Entrepreneur Network

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Entrepreneur Network
Making Your Voice Visual Will Enhance Your Vocal Power
Public Speaking

Making Your Voice Visual Will Enhance Your Vocal Power

The technique of making your voice visual creates a structure that provides range, performance and freedom.
Arthur Joseph
Your Business DNA
Branding

Your Business DNA

Your brand's ability to provide a distinct and consistent experience keeps them coming back.
Israel Idonije
Gizmodo + Two Beers + Billy Idol = 'Shark Tank' Glory
Shark Tank

Gizmodo + Two Beers + Billy Idol = 'Shark Tank' Glory

How do you get on the show? Go to Afghanistan. Go to a bar. Meet a 'Gizmodo' writer who believes in you.
Tj Hale
5 Funniest April Fools' Day Marketing Stunts
Marketing

5 Funniest April Fools' Day Marketing Stunts

Be careful today. Your favorite brands are putting a lot of muscle behind making you feel like a dummy.
Dan Bova
Building a Keyword-Driven Content-Marketing Strategy Is Key
Keywords

Building a Keyword-Driven Content-Marketing Strategy Is Key

Keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. Now, that's not the case.
Aaron Agius
What Kind of Shopper Are You?
Online Shopping

What Kind of Shopper Are You?

Understand your shopping style helps you become more efficient navigating the Web.
Liraz Margalit
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.