Marketing

Making Your Voice Visual Will Enhance Your Vocal Power
Public Speaking

Making Your Voice Visual Will Enhance Your Vocal Power

The technique of making your voice visual creates a structure that provides range, performance and freedom.
Arthur Joseph
Your Business DNA
Branding

Your Business DNA

Your brand's ability to provide a distinct and consistent experience keeps them coming back.
Israel Idonije
Gizmodo + Two Beers + Billy Idol = 'Shark Tank' Glory
Shark Tank

Gizmodo + Two Beers + Billy Idol = 'Shark Tank' Glory

How do you get on the show? Go to Afghanistan. Go to a bar. Meet a 'Gizmodo' writer who believes in you.
Tj Hale
5 Funniest April Fools' Day Marketing Stunts
Marketing

5 Funniest April Fools' Day Marketing Stunts

Be careful today. Your favorite brands are putting a lot of muscle behind making you feel like a dummy.
Dan Bova
Building a Keyword-Driven Content-Marketing Strategy Is Key
Keywords

Building a Keyword-Driven Content-Marketing Strategy Is Key

Keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. Now, that's not the case.
Aaron Agius
What Kind of Shopper Are You?
Online Shopping

What Kind of Shopper Are You?

Understand your shopping style helps you become more efficient navigating the Web.
Liraz Margalit
Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point
Crowdfunding

Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point

If you work to connect with users on an emotional level and solve one (or more) of their problems, crowdfunding is the way to go.
Matthew Toren
How Free Content Can Produce a Substantial Pay-Off
Entrepreneur Network

How Free Content Can Produce a Substantial Pay-Off

Evan Carmichael reveals the ways his free YouTube videos have generated big business.
Entrepreneur Network
Exclusivity Isn't the Only Marketing Strategy for Luxury Brands
Luxury Brands

Exclusivity Isn't the Only Marketing Strategy for Luxury Brands

Not many people buy Mercedes cars because of their price tags and status.
Richard Fertig
Too Many Bells and Whistles Will Not Sell a Product
Product Development

Too Many Bells and Whistles Will Not Sell a Product

Most customers and marketers can't remember or name more than a half-dozen key features of any solution.
Martin Zwilling
The PR Secrets to a Successful Soft Launch
Ask the Expert

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Lindsey Groepper
4 Key Findings from AdWords Audits
Google AdWords

4 Key Findings from AdWords Audits

The secret to a successful AdWords account is committing the time to optimize campaign performance.
Jacob Baadsgaard
Most Small-Business Owners Buy These 5 Digital Marketing Myths
Online Marketing

Most Small-Business Owners Buy These 5 Digital Marketing Myths

Don't fall for these common digital marketing myths.
Dan Scalco
Why Your Company Should Consider Outsourcing Content Creation
Content Strategy

Why Your Company Should Consider Outsourcing Content Creation

Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.
Kelsey Meyer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.