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Marketing

Marketing Strategies

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.
Twitter

The Smarter Way to Humanize Your Company's Use of Twitter

It's the people behind the logo who make the brand truly memorable.
Marketing Strategies

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Reputation Management

3 Ways to Turn a Startup's Bad Professional Review Around

Bad reviews often arise because a company attempts to run before it can walk. So, if this is you, don't "run" just yet.
Email Marketing

How to Create a Lead Magnet That Actually Gets Leads

The greater the value you give customers, the more they will trust you with their email addresses.
Entrepreneur Network

Tony Robbins's Social Media Director Shares His Marketing Tips

This social media guru answers your burning marketing questions.
Online Marketing

5 Winning Digital Ad Strategies Every Small Business Can Afford

With shrewd tactics smaller businesses can stay competitive with their largest competitors, no matter how much they are outspent.
social media advocacy

How to Create a Social Media Advocacy Program

Employees can elevate and amplify your brand messaging to their own social networks and beyond.
Personal Branding

The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Entrepreneur Network

5 Tips to Ensure Your Marketing Actually Gets Done

Content, consistency and automation are key to a successful marketing strategy.
Licensing

Is Your Product Idea Right for Licensing? How to Tell

Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
Growth Strategies

6 Ways to Redesign Your Business System to Transform Your Industry

Find out how to change your business system to ensure that it's scaled up to become dominant and irreplaceable.
Growth Strategies

How to Write a Great Pitch for the Media

A seasoned journalist offers smart advice for writing pitch letters that will grab someone's attention.
Art and Craft

Stand Out From the Competition With Handmade Holiday Cards

Crafting a handmade card is a sure way to be remembered by your clients all year round.