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Marketing

Mobile

To Invest in Mobile or Not to Invest in Mobile... That is the Question

You basically have three options when deciding whether or not to invest in a mobile marketing solution for your business.
Small Businesses

Small Businesses Need an Online and an Offline Marketing Strategy

You don't have to give up your Yellow Page ads, but you do need to expand your reach.
Retail Businesses

Simple Is the Only Solution for Retailers

Every entrepreneur has the same question: How do I get new clients?
Ask the Expert

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
eCommerce Competition

5 Ways to Make Your Ecommerce Business Stand Out

How can you foster customer loyalty in an increasingly brand-agnostic world?
Public Relations

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Software

Why No Single Software Program Alone Will Fix Your Content Marketing

Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Marketing Strategies

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Content Marketing

3 Tips for Creating Sponsored Content That Engages Consumers

With the right tools your sponsored post will generate results for your brand.
Take It From The Pros

3 Steps to Becoming a Thought Leader

Discover the three-step journey to organically growing your thought/industry leadership role.
Team Work

5 Etiquette Rules for Using Emojis at Work

Emojis, once solely symbols of teen angst or exuberance, are a hieroglyphic adults can use, albeit gingerly, in professional communications.
Outdoor advertising

How This Creative Company Builds Signs That Stand Out

Rob Whitehead, president and co-owner of Olympic Signs, talks about the sign industry and business insights.
Apps

Try Apple's Search Ads to Drive New User Signups in the App Store

The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?
Take It From The Pros

5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Content Marketing

Effective Content Campaigns Are Gold, But Most Aren't

Ask these questions to align your leaden efforts to a customer's buying cycle to create sales alchemy.