Marketing

Writing a Book

6 Ways to Write a Bestseller (And Build Your Brand)

Nothing will build your brand quite like a successful book.
Content Marketing

6 Ways to Source Content for Your Website

Whether it's outsourced or made in house, it's important to have consistent content streams.
Marketing

Leaders From Uber, eBay and More Share Tips on Success and Marketing

Entrepreneur Network Michelle Held shares advice from marketing experts from the Affiliate Summit event.
Direct Marketing

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.
Mobile Apps

How to Increase Mobile App Engagement With Push Notifications

The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
Email Newsletters

How Email Can Boost Your Freelancing Reputation

The first step is to convert visitors into subscribers, and there are some excellent tools to help you do that.
Brand Reputation

Jessica Alba's 'Honest' Mess

Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.
Marketing

6 Times You Should Turn Down Work

Don't run yourself ragged if a job doesn't feel right.
Customer Satisfaction

Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.

Customer insights. A welcoming environment. Transparency. You don't need to be a rocket scientist to figure it out.
Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
Social Media Marketing

How to Include Politics in Your Marketing Without Turning Anyone Off

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.
2017 in Review

Biggest Social Media Fails of 2017

Twitter trolls take over U.K. snack brand Walkers' social media campaign.
Brand Identity

What Makes a Good Brand Ambassador for Your Business

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
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