Marketing

5 Steps to 'Bernie Madoff-Proof' Your Local Advertising
Google AdWords

5 Steps to 'Bernie Madoff-Proof' Your Local Advertising

When it comes to pay-per-click, many don't know what is going on behind the scenes of Google AdWords.
Perry Marshall
The Science of Online Forms and the Brand Experience: An Essential Guide
Online Marketing

The Science of Online Forms and the Brand Experience: An Essential Guide

There's a lot you have to keep in mind when building an online form -- length, placement, verbiage, even color. Yes, I said color. Let's prevent people from seeing red because of your form. Or is red a good thing? Keep reading and find out.
Chris Byers
Athletes' 'Flops' Bruise Their Brands
Celebrity Endorsement

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?
David Hagenbuch
3 Steps to Tracking the Success of Your Direct Mail Campaign
Direct Marketing

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Craig Simpson
3 Fundamentals of Ethically Marketing to Kids
Marketing

3 Fundamentals of Ethically Marketing to Kids

Marketing to children is a sensitive subject, but here's how you do it.
Mike Templeman
The 5 Primary Objectives of an Enterprise-Level Content Marketer
Content Marketing

The 5 Primary Objectives of an Enterprise-Level Content Marketer

Enterprise content marketers need to create a customer journey with their created content.
Aaron Agius
How to Get All of Your Pitch Emails Opened and Answered
Pitching

How to Get All of Your Pitch Emails Opened and Answered

Follow these five strategies to guarantee your pitch emails will not only be notices, but opened.
Kimanzi Constable
Donald Trump and The Art of the Reboot
Run a Better Business

Donald Trump and The Art of the Reboot

Define and redefine roles on your team as your work evolves, and seek to put the right people in those roles.
Mario Moussa and Derek Newberry
Using Social Media for Business Without Bleaching Out the Social
Social Media Marketing

Using Social Media for Business Without Bleaching Out the Social

Navigate the risks of social media, from brand buzz to negative reviews, by charting an Internet course that avoids known obstacles and unforeseen dangers.
Phil La Duke
Top 10 Tools for Reputation Marketing
Reputation Management

Top 10 Tools for Reputation Marketing

Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
Peter Daisyme
8 Do's and Don'ts of Influencer Marketing
Influencers

8 Do's and Don'ts of Influencer Marketing

With these tips you should successfully attract the right influencers to help your marketing efforts.
Steve Young
A Commencement Address for Entrepreneurs, Leaders and Marketers
Marketing

A Commencement Address for Entrepreneurs, Leaders and Marketers

A marketing expert offers career advice to her younger self.
Tara-Nicholle Nelson
7 Questions to Ask Yourself Before Developing an App
App Developers

7 Questions to Ask Yourself Before Developing an App

These seven strategies are essential to developing a product sure to please your customers.
Rahul Varshneya
Does Your Bio Tell a Story From the Heart?
Take It From The Pros

Does Your Bio Tell a Story From the Heart?

In our age, your personal story as a founder is integral to your brand's identity. Put that narrative to work connecting with clients at the emotional level, through revelation, not manipulation.
Mike Loomis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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