Marketing

How I Lost a Million Dollars Without Knowing It Was Happening
Customer Relationship Management

How I Lost a Million Dollars Without Knowing It Was Happening

When your best customers are buying from your competitors because they don't know you offer the same service, you're losing more money than you know.
Shaun Buck
Position Yourself as an Authority, and Watch Business Boom
Marketing Strategies

Position Yourself as an Authority, and Watch Business Boom

It is a pre-requisite in business these days that the founder, CEO or principal must become an authority in their industry.
Ken Dunn
3 Ways to Strengthen Your Email Marketing Impact
Email Marketing

3 Ways to Strengthen Your Email Marketing Impact

Define and identify your targeted customer base for an email marketing campaign.
Zubin Mowlavi
3 Ways to Raise Your Referral Rate
Growth Strategies

3 Ways to Raise Your Referral Rate

Put these marketing tools to work for you so your customers will refer you to their friends and family.
Dan S. Kennedy
Don't Discount the Power of Coupons In Your Mobile Strategy
Mobile Marketing

Don't Discount the Power of Coupons In Your Mobile Strategy

Consumers like special offers and loyaty programs for use with mobile wallet apps.
Alex Campbell
How to Choose the Best PR Firm for Your Company
Ask the Expert

How to Choose the Best PR Firm for Your Company

Not all agencies are created equally.
Lindsey Groepper
5 Tips for Staying Out of the Spam Folder
Email Marketing

5 Tips for Staying Out of the Spam Folder

Your message will only get across if people see it. These tips will help.
Jana Barrett
The Top Tips You Need to Know About Local Mobile-Optimized Ads
Online Marketing

The Top Tips You Need to Know About Local Mobile-Optimized Ads

If your ads aren't optimized for mobile devices, you're missing a large chunk of your market. These strategies will help you get on track.
Perry Marshall
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
Marketing

4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy

The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Kim Lachance Shandrow
Don't Let Your Rebranding Destroy Your SEO
Rebranding

Don't Let Your Rebranding Destroy Your SEO

The trick is to make sure the search engines crawling your website have the chance to catch up.
Eric Siu
3 Essential Stories You Need on Your Website to Attract Customers
Storytelling

3 Essential Stories You Need on Your Website to Attract Customers

Sell your product or service using the most personal story you've got.
Judy Carter
5 Reasons Your Company Needs to be Metrics-Driven
Metrics

5 Reasons Your Company Needs to be Metrics-Driven

After a certain point, a founder must move past "gut instincts" to understand the company's present and to plan its future.
Andrew Cohen
7 Keys to Producing a High-Converting 'Explainer' Video
Video Marketing

7 Keys to Producing a High-Converting 'Explainer' Video

Want to be the Steven Spielberg of video? Check out these tips.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.