Marketing

Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists
Pitching

Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists

Know more about your customers and attract those who can spread the word about your business.
John Boitnott
7 Ways to Keep Your Customers Begging for More
Customer Loyalty

7 Ways to Keep Your Customers Begging for More

Treat every customer like your best friend, rather than another burden.
Martin Zwilling
4 Steps to Maximizing Customer Referrals
Finding Customers

4 Steps to Maximizing Customer Referrals

You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
Shaun Buck
Donald Trump, Oprah and Tony Robbins Have Made Millions Giving Interviews. You Can, Too.
Entrepreneur Network

Donald Trump, Oprah and Tony Robbins Have Made Millions Giving Interviews. You Can, Too.

Entrepreneur Network partner and marketing expert Matt Dubiel explains how the art of the interview can make you a very wealthy person.
Erin Schultz
3 Tips for Customer Retention
Customer Retention

3 Tips for Customer Retention

These tips will help you leverage your existing customers to bring in new ones.
Jana Barrett
Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps
Digital Marketing

Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps

Today's digital marketers have evolved into something akin to orchestra conductors. Are you ready, maestro?
Neil Patel
The #1 Secret to Building Your Perfect Personal Brand
Take It From The Pros

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Ryan Erskine
How Ad Tech Fuels Innovation
Google AdWords

How Ad Tech Fuels Innovation

Digital advertising is a moneymaker that allows smart companies to innovate and develop a diverse business.
Ophir Tanz
Here's How We Should Actually Track Website Conversions for Luxury Brands
Websites

Here's How We Should Actually Track Website Conversions for Luxury Brands

For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Liraz Margalit
When You Should Hire a Creative Agency, and How to Maximize Your Investment
Marketing

When You Should Hire a Creative Agency, and How to Maximize Your Investment

Creative agencies come up with concepts and strategies to help brands develop creative voices and stand out via commercials, print ads, events, online engagement and more.
Andrew Medal
How to Write Cold Emails a Lot Better Than You Do Right Now
Entrepreneur Network

How to Write Cold Emails a Lot Better Than You Do Right Now

In this episode of "Cold Email Teardown," Entrepreneur Network partner and SEO expert Alex Berman tears apart a cold email in order to make it better.
Erin Schultz
How Your Business Can Capitalize on Facebook Live
facebook live

How Your Business Can Capitalize on Facebook Live

When it comes to engagement and sharing, video wins hands-down. Are you ready to start?
Eric Siu
Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer
Take It From The Pros

Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer

Take it from the Champ: "If they can make penicillin out of moldy bread, they can sure make something out of you."
Tom Scarda, CFE
5 Tips for Direct Mail Marketing
Direct Mail

5 Tips for Direct Mail Marketing

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Doug and Polly White
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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