Marketing

Marketing

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Public Relations

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Advertising

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.
neuromarketing

Neuromarketing: The Science, Art and Opportunity

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
Customer Service

3 Ecommerce Companies Rocking Their Customer Service

Never mind Amazon and Zappos, other firms are realizing that stellar customer service makes the sale.
Mobile Marketing

3 Ways to Level Up Your Marketing With Pokemon Go

Catch all the Pokemon masters you can with these three marketing strategies.
Public Relations

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Take It From The Pros

How To Think Like a Brand

Your brand must be active. All of the elements within are actions that keep your brand alive.
Content Marketing

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Entrepreneur Network

If Ethics Aren't Fashionable Yet, They Will Be Soon

Bolanile Maté of Be Better Paris talks about the new Fashion Transparency Index and what it means for the fashion industry.
Take It From The Pros

Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Online Reviews

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Marketing Strategies

4 Tips for Marketing Events That Will Transform Your Online Business

Leave you screens and throw a party for the people who will drive your business, once you get them to notice you.
Content Marketing

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.
Nintendo

Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon

The game is a massive success despite having been launched in only five countries -- the United States, Australia, New Zealand, Britain and Germany.
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