Marketing

4 Strategies to Connect With Millennials
Millennials

4 Strategies to Connect With Millennials

As a new generation enters the workforce, employers need new methods of communication. But don't worry. There's nothing to be afraid of.
Jill Schiefelbein
Integrating Your Digital and Offline Local Marketing Campaigns
Marketing

Integrating Your Digital and Offline Local Marketing Campaigns

View online and offline as pieces of your overall marketing strategy.
Aaron Agius
The 6 Best Advertising Strategies For Small Business
Advertising Strategies

The 6 Best Advertising Strategies For Small Business

Caution, lest you create a great product that doesn't meet the needs of your targeted audience.
Thomas Smale
Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free
Coca-Cola

Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free

The new marketing push will cost more than $14 million.
9 Powerful Ways to Use the Pareto Principle in Marketing
Marketing Strategies

9 Powerful Ways to Use the Pareto Principle in Marketing

Never heard of Pareto? First, consider a little history about 19th century Italian land-ownership patterns.
Neil Patel
Workplace Tool Trello Has Eyes on Global Market, Crowdsources 16 New Languages for Platform
Global Expansion

Workplace Tool Trello Has Eyes on Global Market, Crowdsources 16 New Languages for Platform

The company had 520 volunteers translate more than 47,000 words.
Lydia Belanger
How Laura Roeder Built Her 'Edgar' App to $150,000 Monthly Revenue in 13 Months
Social Media Marketing

How Laura Roeder Built Her 'Edgar' App to $150,000 Monthly Revenue in 13 Months

Avoiding VC funding and keeping things simple are some of this entrepreneur's secrets.
Eric Siu
Why Your Small Business Must Start a Blog
Online Marketing

Why Your Small Business Must Start a Blog

A blog is a marketing tool that gives you the opportunity to provide your customer with information and position value.
Mike Kappel
Supercharge Your Local Listings and SEO with These 5 Tools
SEO

Supercharge Your Local Listings and SEO with These 5 Tools

These tools will help you manage your listings and track your performance on search engines over time.
Pratik Dholakiya
Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.
Entrepreneur Network

Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.

Content-marketing expert Salma Jafri explores the history of content marketing and how you can make it work for you.
Entrepreneur Network
3 Not-So-Obvious Steps to Writing a Successful Business Book
Marketing Strategies

3 Not-So-Obvious Steps to Writing a Successful Business Book

A book is the single greatest marketing tool a new or growing business can create.
Wendy Keller
Reporters Don't Take Orders and Other PR Truths
Public Relations

Reporters Don't Take Orders and Other PR Truths

Getting media attention is a challenge. Dictating the result if you succeed is impossible.
Adam Fine
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.