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Marketing

Blogging Tips

5 Business-Blogging Mistakes -- and How to Fix Them

Here's one tip: The money is in your email list. Do you even have one?
Data Analysis

Beat the Marketing Competition With Data Analysis

Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.
Product Development

5 Steps to Launching a New Product in a Week

It doesn't take long to go from concept to launch when you have a plan.
Black Friday

How to Prepare Your Business to Win Big on Black Friday

The Thanksgiving shopping experience is all about maximizing profit by selling as many discounted items as possible.
Getting Publicity

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Coupons

4 Ways to Reach Customers with Coupons in a Digital Age

Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally?
podcasting

3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)

Cold-calling potential clients with "Would you like to be on my podcast?" is much more amicable than "Let me tell you about our services."
Linkedin

LinkedIn Is Still the Key to Generating Business Leads

LinkedIn is 277 percent more effective at generating leads than both Facebook and Twitter. So why not fish where the fish are biting?
Marketing

6 Marketing Collaboration Tips From the Experts

Collaboration is crucial to overall marketing success.
Books

5 Ways Best-selling Entrepreneurs Market Their Books

727,125 titles were self-published in 2015. How can you make yours stand out?
Marketing Strategy

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Influencers

10 Steps to Build Your Stature as an Influencer

Online influence must be carefully cultivated with hard work and sound strategy.
Marketing

Why 'Make America Great Again' Beat 'Stronger Together'

In the battle of the presidential campaign slogans, one side won by an Electoral College landslide.
Community building

5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Public Relations

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.