Marketing

You'll Never Get New Customers If You Don't Target New Markets
Marketing Strategies

You'll Never Get New Customers If You Don't Target New Markets

Here are seven ways to broaden your business reach.
Martin Zwilling
The Most Important Metric You Can Track
Online Marketing

The Most Important Metric You Can Track

Don't ignore cost per conversion. Here's why and how to track it.
Perry Marshall
The No B.S. Guide to Retaining Customers and Getting More Referrals
Customer Retention

The No B.S. Guide to Retaining Customers and Getting More Referrals

Getting customers cost money, keeping customers makes money. Now there is a book that details what works and what doesn't to boost customer retention.
Shaun Buck
4 Unconventional Rules for Building a Better Professional Network
Networking

4 Unconventional Rules for Building a Better Professional Network

Steps to consider when it comes to building a network outside of your comfort zone.
Peter Shankman
How Marketers Should Connect With Mobile-Focused Consumers
Mobile Marketing

How Marketers Should Connect With Mobile-Focused Consumers

Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase.
Clare Lane
8 Important Steps I Follow to Write a Book a Year
Writing a Book

8 Important Steps I Follow to Write a Book a Year

Are you harboring that big business idea? Then crank up your computer and get started.
Jeff Shore
How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice.
Entrepreneur Network

How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice.

Fallon Ryan talks with Entrepreneur Network Partner C1 Revolution about how she went from sales and marketing intern to accomplishing some of the most high-profile exposure she could imagine for the company.
Entrepreneur Network
5 Websites That Offer GIFs to Enhance Your Social Media Marketing
Gifs

5 Websites That Offer GIFs to Enhance Your Social Media Marketing

Want to delight your visitors with a GIF from last night's 'Jimmy Fallon' or those little Disney characters going wild? Here's how.
Jonathan Long
Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail
Entrepreneur Network

Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail

Bolanile Maté of Be Better Paris tells us why the president of the clothing company picked the wrong time to make the shift to cult branding.
Entrepreneur Network
The 'When' and 'How' of Using PR Correctly
Ask the Expert

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Lindsey Groepper
4 Ways to Boost Your Business Using Snapchat
Snapchat

4 Ways to Boost Your Business Using Snapchat

Snapchat's attraction is that content is less 'staged,' and more organic. Customers love that.
Jess Ekstrom
5 Secrets Mobile Advertising Can Teach Desktop Marketers
Online Marketing

5 Secrets Mobile Advertising Can Teach Desktop Marketers

The desktop marketers who embrace mobile-marketing strategies will reap rewards
Fred Joseph
How Pay Per Click Can Increase the Value of Your Ecommerce Site
Social Media Marketing

How Pay Per Click Can Increase the Value of Your Ecommerce Site

One of the great things about PPC ads is that tracking occurs automatically so you can determine your cost per acquisition and conversion rate.
Thomas Smale
3 Leaks in Your Digital Marketing Budget You'll Want to Plug Today
Digital Marketing

3 Leaks in Your Digital Marketing Budget You'll Want to Plug Today

Why go after users who have no intention of buying from you?
Jay Friedman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.