Marketing

Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail
Entrepreneur Network

Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail

Bolanile Maté of Be Better Paris tells us why the president of the clothing company picked the wrong time to make the shift to cult branding.
Entrepreneur Network
The 'When' and 'How' of Using PR Correctly
Ask the Expert

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Lindsey Groepper
4 Ways to Boost Your Business Using Snapchat
Snapchat

4 Ways to Boost Your Business Using Snapchat

Snapchat's attraction is that content is less 'staged,' and more organic. Customers love that.
Jess Ekstrom
5 Secrets Mobile Advertising Can Teach Desktop Marketers
Online Marketing

5 Secrets Mobile Advertising Can Teach Desktop Marketers

The desktop marketers who embrace mobile-marketing strategies will reap rewards
Fred Joseph
How Pay Per Click Can Increase the Value of Your Ecommerce Site
Social Media Marketing

How Pay Per Click Can Increase the Value of Your Ecommerce Site

One of the great things about PPC ads is that tracking occurs automatically so you can determine your cost per acquisition and conversion rate.
Thomas Smale
3 Leaks in Your Digital Marketing Budget You'll Want to Plug Today
Digital Marketing

3 Leaks in Your Digital Marketing Budget You'll Want to Plug Today

Why go after users who have no intention of buying from you?
Jay Friedman
The 3-Step Customer Retention Formula
Growth Strategies

The 3-Step Customer Retention Formula

When you share these three qualities with your customers, you're finding the glue that makes them stick around.
Shaun Buck
These 2 Young Entrepreneurs Seized the Time -- and Success
Startup Basics

These 2 Young Entrepreneurs Seized the Time -- and Success

The co-founders of startup watch company MVMT took advantage of crowdfunding and social media to market timepieces in a whole new way.
Aimee Millwood
How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting
Branding

How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
John Brubaker
Sagging Clothing Sales Show 'Retail-On-Demand' Is Disrupting Even High-End Fashion
Fashion

Sagging Clothing Sales Show 'Retail-On-Demand' Is Disrupting Even High-End Fashion

The Internet's pervasive reshaping of how people shop has altered the leisurely seasonal rhythms of high fashion and blurred the distinction between exclusive and mass market retailers.
Tracey Wallace
Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements
Celebrity Endorsement

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Carly Okyle
This Tool Puts Your Keyword Campaigns Into Overdrive
Online Marketing

This Tool Puts Your Keyword Campaigns Into Overdrive

Ignoring this element of the game could leave you permanently warming the bench.
Perry Marshall
4 Essentials to Wring Results From Your Content Marketing Budget
Content Marketing

4 Essentials to Wring Results From Your Content Marketing Budget

Content marketing is so different from traditional marketing that it requires its own budget and its own metrics to judge results.
John Rampton
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.