Marketing

4 Ways to Have an Edge When Competing for a Startup Job
Inspiring Your Team

4 Ways to Have an Edge When Competing for a Startup Job

Getting a job, any job, is not an easy task, but preparing for the interview isn't a mystery. Master these aspects to get into the next round.
Fan Bi
4 Ways to Win at Local Content Marketing
Content Marketing

4 Ways to Win at Local Content Marketing

Your best audience is right outside your door.
Aaron Agius
Leveraging Location: Tips for Effective Geotargeting
Geolocation

Leveraging Location: Tips for Effective Geotargeting

Email marketers have more options than ever to drive in-store traffic and boost online sales.
Seamas Egan
You Shall Be Judged By the Company You Keep!
Company Reputation

You Shall Be Judged By the Company You Keep!

Your company's references must be managed, evaluated and checked to make sure it's helping to get new clients.
Phil La Duke
Leverage the Undeniable Power of Video Marketing on All Platforms
Video Marketing

Leverage the Undeniable Power of Video Marketing on All Platforms

The benefits of adding video to your current social platforms are vastly greater than just doing what you are doing on more platforms.
Lesya Liu
7 Email Marketing Best Practices
Email Marketing

7 Email Marketing Best Practices

Keep these in mind to design an email marketing campaign that's easy on the eyes
Take a Tip from Bezos: Customers Always Need a Seat at the Table
Amazon

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
Bob Thompson
You Can't Succeed at Sales Working in Failure Mode
Sales

You Can't Succeed at Sales Working in Failure Mode

Customers buy products because of awesome marketing, not because of an awesome salesperson.
Jurgen Appelo
Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space
Entrepreneur Network

Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space

Bolanile Maté of Be Better Paris explains how this French home furnishings store combines ambiance and interaction to make customers stay.
Erin Schultz
4 Steps to Writing Emails That Convert to Business
Content Strategy

4 Steps to Writing Emails That Convert to Business

Avoid the dreaded spam folder-and write emails that sell -- by following four simple steps.
Stephanie Mann
Facebook Expands Ads on Third-Party Apps, Websites to Everyone
Facebook Advertising

Facebook Expands Ads on Third-Party Apps, Websites to Everyone

The company, which has more than 1.6 billion users, offers online advertising services under its 'Audience Network' business.
7 Essential Inbound Marketing Strategies for Every Startup
Take It From The Pros

7 Essential Inbound Marketing Strategies for Every Startup

There's an almost magical quality about these strategies, not because of how they work on an individual level, but how they work together.
Jayson DeMers
9 Tips for Creating an Awesome Brand
Take It From The Pros

9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.
John Rampton
The Road From Product to Experience for Luxury Offerings
Luxury Brands

The Road From Product to Experience for Luxury Offerings

People prefer to spend their money on experiences over things and access over ownership.
Toby Bottorf
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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