Marketing

Online Marketing

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

Almost 100,000 people are tuning in on YouTube at any given minute to see if April has birthed her calf yet. And Animal Adventure Park isn't even open yet.
Ready for Anything

How to Create an Endless Stream of Clients for Your Coaching Business

Feeding the internet's insatiable appetite for content is how you get known to the people who will want your services.
Influencer Marketing

Fixing the ROI Problem With Influencer Marketing

The company that may have plugged the biggest hole in influencer marketing.
Marketing

Marketing Tips for E-Commerce Businesses

The more you know your customers, the better equipped you are to design creative marketing programs that empower you to offer benefits no one else does.
Generation Z

5 Ways Businesses Can Reach 'Generation Z'

Gen Z is proving to be a voice of acceptance and change. Is your company appealing to its members in ways that will work?
Transparency

3 Ways to Increase Client Retention Through Transparency

"Transparency" is no longer a buzzword -- it's a real necessity in today's business world. Here's how to make sure you're exercising it.
Video

4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand

Elon Musk used video to break down barriers. So did YouTube's Susan Wojcicki, and PepsiCo's Indra Nooyi. You can, too.
Ready for Anything

5 Deadly Email Prospecting Mistakes You're Probably Making

Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.
Marketing

Stop Trying to Close and Do This Instead

Play the long game, be patient and succeed.
Millennials

5 Ways Millennials Have Changed the Way We Buy

Investors, corporate executives and startup founders speak out on the future of business across consumer verticals.
Digital Marketing

3 Digital Marketing Lessons From a Lawyer Focused on the High Seas

For instance, thought leadership is big right now, but you've got to show it, not just tell it.
Social Entrepreneurs

How These App Creators Are Putting the Power of Giving in Everyone's Hands

The creators of an app are on a mission to help brands advertise while enabling users to make donations to charity at the same time.
Marketing to Millennials

7 Ways Marketers Can Reach Gen Z

The youngest adults grew up connected. It's only made getting attention possible, not easy.
Content Marketing

The Best Technology Tools for Content Marketing

These are the tools that I use to address three critical content marketing areas -- strategy, creation and distribution.
Native Advertising

The Future Of Native Advertising for Brands and Publishers

Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms.
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