Marketing

Consistency Is Number-One in Branding Your YouTube Channel
Entrepreneur Network

Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
Entrepreneur Network
Why Do You Hate Selling? Because You're Being Selfish.
Entrepreneur Network

Why Do You Hate Selling? Because You're Being Selfish.

Sales and marketing guru Ben Angel tells you how to change your mindset to customer-first.
Entrepreneur Network
4 Ways to Maximize Facebook for Your Business
Facebook Marketing

4 Ways to Maximize Facebook for Your Business

Use Mark Zuckerberg's site to engage with your customers. Just be sure to skip any hard sell.
Yaniv Masjedi
4 Behavioral Styles to Know When Networking
Networking

4 Behavioral Styles to Know When Networking

Understanding these types of behavior will allow you to develop stronger working relationships with potential partners.
Ivan Misner
Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative
Influencers

Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative

Who are the right influencers for my campaign, and for my company?
Murray Newlands
What Starbucks Teaches About Marketing Commodity Products
Entrepreneurs

What Starbucks Teaches About Marketing Commodity Products

Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.
Perry Marshall
Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start
Rebranding

Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start

By changing fonts, colors and designs, these very different companies all got a new chance at success.
Why You're Afraid To Write Your Book (And How To Beat Fear)
Writing

Why You're Afraid To Write Your Book (And How To Beat Fear)

Master these fears and begin writing that manuscript you've been wanting to create for a long time.
Tucker Max
Your Guide to Hacking the App Store's Search
Apps

Your Guide to Hacking the App Store's Search

To rank higher in the app marketplace, follow these best practices tips to make your way to the top.
Sean Casto
Make Users Feel Like One-in-a-Million at Every Stage of the Funnel
Growth Strategies

Make Users Feel Like One-in-a-Million at Every Stage of the Funnel

Your product might be great for anybody, but to grow your business you need to prove it with personalized attention.
Walter Chen
A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living
Personal Branding

A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.
Peter Gasca
Search Engine Marketing: The Alchemy of Our Age
Online Marketing

Search Engine Marketing: The Alchemy of Our Age

Search engine marketing turns data into gold for you and your company.
Mitch Rothschild
Will Apple News Change the News Apps Market?
Web Content

Will Apple News Change the News Apps Market?

In the content game, Apple has no choice but to hop on the content syndication train with Apple News..
Gilad Bechar
Why Your Company Needs To Be On Snapchat Right Now
Snapchat

Why Your Company Needs To Be On Snapchat Right Now

SnapChat rolled out new features to move the app into the forefront of marketing to millennials.
Murray Newlands
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.