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Marketing

Marketing Bootcamp

8 Tips for Producing Advertising That Sells

An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Customer Experience

Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands

These young consumers want to commit to companies, but companies don't always provide ideal experiences.
Profiles

What Hollywood Can Teach Entrepreneurs About Life in the Spotlight

Learn what Hollywood knows about developing a social profile to improve your chances of success.
Pitching

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Entrepreneur Network

How to Effectively Sell Using Social Media and Content Marketing

RazorSocial CEO and founder Ian Cleary has a special formula for driving traffic to your website.
neuromarketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Marketing

5 Ways to Reach Businesses Looking for Your Services But Haven't Found You Yet

B2B marketing is fundamentally about getting introductions and building relationships.
Marketing Bootcamp

How to Brainstorm Great Content for Your Marketing Plan

Behind every good marketing plan is a great brainstorming session.
Media Coverage

5 Things Entrepreneurs Should Never Say to Journalists

'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter.
Storytelling

The November Election Could Depend on Which Candidate Masters This Sales Strategy

Stories hold the power to connect with people and motivate them to become engaged voters.
Facebook Advertising

Facebook Accused of Letting Advertisers Discriminate by Race

The social media giant says its policies prohibit discriminatory advertisements.
The Future of Work

Wanted: Creative Solutions to Shape a Workable Future

Changes in the world economy drag us all into new roles and unfamiliar arrangements. Some go kicking and screaming, while others see the answer to their prayers.
Focus

Top Signs Your Brand Strategy Is Losing Focus

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
Instagram

3 Easy Ways to Increase Your Brand's Engagement on Instagram

Don't just show your product pictured against a white background. Get into the wild!
Amazon

4 Reasons Why Amazon's Product-Search Dominance Matters

Customers research your products before they buy but smart strategy can reclaim sales lost to 'showrooming' and 'webrooming' alike.