Marketing

5 Must-Answer Questions to Succeed Targeting Your Customer Base
Marketing

5 Must-Answer Questions to Succeed Targeting Your Customer Base

To be an effective marketer, you must know as much about your customer base as possible.
Mike Kappel
These 9 SEO Tips Are All You'll Ever Need to Rank in Google
SEO

These 9 SEO Tips Are All You'll Ever Need to Rank in Google

Be like a pilot: Follow a checklist -- this one -- for SEO, and make that magnificent machine of yours fly.
Brandon Turner
10 Experts Tell How to Get Great PR in Just 15 Minutes A Day
Public Relations

10 Experts Tell How to Get Great PR in Just 15 Minutes A Day

Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
Josh Steimle
How to Build a Brand That Stands the Test of Time
Take It From The Pros

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett
'Fun For The Whole Family' Does Not Exist in Marketing
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Jim Joseph
How to Optimize Your Site for Lead Generation
Lead Generation

How to Optimize Your Site for Lead Generation

Are you doing all you can to entice visitors to take the next step and sign up?
Thomas Smale
5 Ways to Become a Master Storyteller
Take It From The Pros

5 Ways to Become a Master Storyteller

To develop a good brand, you have to be a great storyteller.
Julie Cottineau
What's Behind the Branded Podcasts That Don't Sound Like Ads
100 Brilliant Companies

What's Behind the Branded Podcasts That Don't Sound Like Ads

Companies looking for branded podcasts go to Pacific Content.
The Staff of Entrepreneur Media, Inc.
How to 'Productize' Your Service Business Offerings
Marketing Strategies

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.
Justin Gray
Why Your Brand Should Be Headlining Summertime's Regional Music Festivals
Music festivals

Why Your Brand Should Be Headlining Summertime's Regional Music Festivals

Why blow your budget on big-name events when following these four ideas just might produce the same impact?
Jeff Snyder
7 Rules for Writing Better Ad Copy
Marketing Strategies

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
Craig Simpson
This Craft Brewery Invented a Brilliant Edible 6-Pack Holder That Helps Sea Life
America's Small Business Heroes

This Craft Brewery Invented a Brilliant Edible 6-Pack Holder That Helps Sea Life

Embracing social entrepreneurship with an eco twist, SaltWater Brewery uses beer-brewing byproducts to create biodegradable rings that nourish -- not maim and kill -- marine life. We'll drink to that.
Kim Lachance Shandrow
Listening to Feedback Is How You Fight Customer Attrition
Customer Relationship Management

Listening to Feedback Is How You Fight Customer Attrition

Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.
Chris Campbell
7 Social Media Marketing Secrets No Marketer Wants to Admit
Social Media Marketing

7 Social Media Marketing Secrets No Marketer Wants to Admit

For starters, there's no predictable pattern of success.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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