Marketing

How Influencer Marketing Moves Beyond Raising Awareness
Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

The idea is to understand the customer so well that you know what motivates them to make a purchase and develop content to guide them toward that destination.
Eric Dahan
SEO

3 Reasons Your SEO Efforts Are Failing

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped.
Finnegan Pierson
The 6 Biggest Mistakes to Avoid When Building a Brand
Ask the Expert

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Laura Ries
A Deep Dive Into Developing a Content Strategy That Resonates
Content Strategy

A Deep Dive Into Developing a Content Strategy That Resonates

User engagement metrics, which measure what users do on your website and how they do it, have become unofficial ranking signals with Google.
5 Ways to Create More Compelling and Viral Instagram Content
Instagram

5 Ways to Create More Compelling and Viral Instagram Content

This self-made Instagram expert says that being authentic and consistent are just a few tactics to maximize your marketing on the platform.
Matt Mayberry
Host a Big Event, and Watch Your Customer Base Grow
Events

Host a Big Event, and Watch Your Customer Base Grow

It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
Chip R. Bell
Why Facebook Is Essential to Your B2B Marketing
Facebook Marketing

Why Facebook Is Essential to Your B2B Marketing

Just because you are in the business-to-business area, don't write off Facebook to engage and retain clients.
Gene Hammett
10 Reasons Your Followers Will Leave Your Brand on Twitter
Twitter

10 Reasons Your Followers Will Leave Your Brand on Twitter

Posting too much or too little -- or simply being boring -- on Twitter might cause you to lose a few people.
Anna Johansson
3 Signs Your Social Strategy Needs Help -- and the Solutions
Social Media Marketing

3 Signs Your Social Strategy Needs Help -- and the Solutions

If these warnings seem familiar, you're likely not as loved online as you could be.
Ann Handley
Ponies and Princesses: Hasbro Launches Charm Offensive for Girls
Toys; Games

Ponies and Princesses: Hasbro Launches Charm Offensive for Girls

Having captivated boys with its 'Star Wars' figures, the toy company is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.
Here is How to Position Your Product as a Premium Brand
Ask the Expert

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.
Laura Ries
6 Ways to Market Your Small Business Mobile App
Apps

6 Ways to Market Your Small Business Mobile App

Apps are as effective as their reach: no matter the quality of your product, it's the delivery that makes it successful.
Jana Barrett
How to Turn Prospects into Customers with Your Landing Page
Online Marketing

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate
Perry Marshall
4 Exciting Ways Startups Can Exceed Their Targets in 2016
Online Marketing

4 Exciting Ways Startups Can Exceed Their Targets in 2016

Sales automation! Podcasting! New advertising opportunities? Are you out there exploring yet?
Eric Siu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.