Marketing

3 Signs Your Social Strategy Needs Help -- and the Solutions
Social Media Marketing

3 Signs Your Social Strategy Needs Help -- and the Solutions

If these warnings seem familiar, you're likely not as loved online as you could be.
Ann Handley
Ponies and Princesses: Hasbro Launches Charm Offensive for Girls
Toys; Games

Ponies and Princesses: Hasbro Launches Charm Offensive for Girls

Having captivated boys with its 'Star Wars' figures, the toy company is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.
Here is How to Position Your Product as a Premium Brand
Ask the Expert

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.
Laura Ries
6 Ways to Market Your Small Business Mobile App
Apps

6 Ways to Market Your Small Business Mobile App

Apps are as effective as their reach: no matter the quality of your product, it's the delivery that makes it successful.
Jana Barrett
How to Turn Prospects into Customers with Your Landing Page
Online Marketing

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate
Perry Marshall
4 Exciting Ways Startups Can Exceed Their Targets in 2016
Online Marketing

4 Exciting Ways Startups Can Exceed Their Targets in 2016

Sales automation! Podcasting! New advertising opportunities? Are you out there exploring yet?
Eric Siu
Planning Your Mobile Marketing Strategy
Marketing

Planning Your Mobile Marketing Strategy

If you're thinking about launching a mobile marketing campaign, this advice from a marketing expert can help.
Robert W. Bly
4 Traits of Expert Communicators
Communication Strategies

4 Traits of Expert Communicators

While there is no outwardly visible signs of an expert corporate communicators, here are four surefire ways to tell you are in the presence of one.
How to Turn Your Leads Into Profitable Relationships
Lead Generation

How to Turn Your Leads Into Profitable Relationships

Quality trumps quantity when it comes to lead generation. Whatever the size of your business, growing your customer base is what creates success.
Daniel Newman
The Key to Startup Visibility: Let Customers Do the Work for You
Social Media Marketing

The Key to Startup Visibility: Let Customers Do the Work for You

Viral content, reviews and testimonials and loyalty programs all cut down your workload and costs, and that's a good thing, right?
Jayson DeMers
The Quick Guide to Using Snapchat for Business in 2016
Marketing

The Quick Guide to Using Snapchat for Business in 2016

This fun photo and video app that millions use daily can drive those users straight to your business.
Sujan Patel
How to Create a Compelling Call to Action
Call to Action

How to Create a Compelling Call to Action

If your content doesn't include an irresistible call to action, you are leaving a lot of money on the table.
Get the Most Out of Your Marketing Agency in 5 Ways
Marketing Strategies

Get the Most Out of Your Marketing Agency in 5 Ways

Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.
Erik Huberman
7 Inconvenient Truths About Content Marketing
Content Marketing

7 Inconvenient Truths About Content Marketing

The competition is enormous -- and so is the level of noise you have to get over just to be seen and heard by potential customers.
Steve Tobak
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.