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Marketing

Emoji

How Big Brands Did World Emoji Day

We give a thumbs up to these tweets from the global holiday.
Entrepreneur Network

The 4 Laws of Content Marketing

Real estate investors and Entrepreneur Network partners Chris Haddon and Jason Balin share their advice on how to produce great content that attracts customers.
Content Marketing

9 Reasons Your Infographic Didn't Succeed

Infographics aren't a set-it-and-forget-it marketing strategy.
Marketing

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Video Marketing

4 Ways to Get Your Blog Moving With Video

Video is the new image that, happily, you can easily incorporate to increase traffic and sales.
Marketing

Companies Need Marketing Now More Than Ever

Gary Slack, Chairman and Chief Experience Officer at Slack and Company, talks about why companies need marketing now more than ever.
Online Marketing

3 Alternatives to Amazon Product Ads

Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
Marketing

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Public Relations

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Advertising

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.
neuromarketing

Neuromarketing: The Science, Art and Opportunity

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
Customer Service

3 Ecommerce Companies Rocking Their Customer Service

Never mind Amazon and Zappos, other firms are realizing that stellar customer service makes the sale.
Mobile Marketing

3 Ways to Level Up Your Marketing With Pokemon Go

Catch all the Pokemon masters you can with these three marketing strategies.
Public Relations

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.