Marketing

Here's an Ad that Sucks. Here's How to Fix It.

To show you the power of good advertising, Iā€™m taking one real ad and fixing it up. Behold the power of direct-response strategies!

Dan S. Kennedy

Your Content Is Meaningless If This Important Element Is Missing

All the work you put into creating incredible content is meaningless if you aren't considering the context in which it will be consumed. Here's why.

AJ Kumar

Should You Prioritize Traffic or Conversions on a New Website?

Traffic and website conversions are both important to build in your path to success, but which one is more important? Which one should you handle first?

Timothy Carter

3 Tips on How to Empower Your Franchisees to Acquire Local Customers

Provide training, technology and resources to support your franchisees. Don't let them go out on their own.

Max Pecherskyi

Invest in Your Email Marketing with DirectIQ

This seamless platform makes it easy to create, send, and track campaigns.

How to Find the Right Tech to Bring Game-Changing Growth to Your Business

The tech used ā€” and how it's used ā€” can make or break you.

Startups are Making These 3 Mistakes in Their Marketing Strategy. Here's How to Avoid Them.

If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.

Jaxon Parrott

Want To Go Viral On TikTok? Follow These 4 Rules.

Understanding TikTok may seem daunting for you and your marketing team. But, following these four easy rules will help create viral content.

Charles Barkley Still Doesn't Want to Be Your Role Model

The NBA Hall-of-Famer discusses Redmont Distillery, his Alabama-based vodka company.

Dr. Rod Berger

It's a Trap! Watch Out for These Common Advertising Mistakes

Simple mistakes can significantly damage your advertising strategy, hurting your reach and budget. Avoiding these common traps can help sharpen ad performance and maximize your approach.

Adam Petrilli

Why the Automotive Industry Needs a More Unique Approach to Marketing

The automotive industry has to have a unique approach to marketing. Here's what they need to consider.

Sergio Alvarez

How Collaboration Makes All Departments Revenue Generators

Bringing all your teams together through shared goals and productive communication can help you avoid growth-slowing conflict.

Kristen Friend