What is Masters of Scale: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business - and at Entrepreneur.com, entrepreneurs are responding with their own ideas and experiences on our hub.

Episode 8: Culture Shock

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Image credit: Christopher Schodt
About This Episode

I believe strong company cultures only emerge when every employee feels they own the culture — and this begins even before the first job interview. CEO Reed Hastings has built an adaptive, high-performing culture at Netflix by being unabashedly upfront about who they are and who they aren’t. The company’s famous “culture deck” offers a 100-slide description of how Netflix sees itself — not a “family” but a high performing sports team. It won’t appeal to everyone — and that’s the point. If you can define your culture tightly, while also resonating deeply with a diverse group of employee, you have a winning formula.

Featuring: Netflix's Reed Hastings

With Cameos From: TED speaker Margaret Heffernan, CEO of LinkedIn Jeff Weiner, co-founder and CEO of Workday Aneel Bhusri, CEO of Walker & Company Tristan Walker and founder and CEO of Minted Mariam Naficy.

I believe there are many good company cultures and many bad company cultures, but a winning company culture only emerges when every employee feels they personally own the culture.Reid Hoffman

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Episode 7: Grit Happens

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Image credit: Christopher Schodt
About This Episode

To succeed, entrepreneurs need a good idea, timing, money and luck. But they also need grit. Don’t confuse grit with sheer persistence; it’s not about charging up the same hill, again and again. The sort of grit you need to scale a business is less reliant on brute force. It’s actually one part determination and one part ingenuity — the ability to generate an endless supply of Plans B. Nancy Lublin has a boundless supply of grit, which fueled her success scaling three successful not-for-profits: Dress for Success, DoSomething.org and Crisis Text Line. With practical wisdom and wicked humor, she shares the innovative approach to technology, financing, volunteers and staff development that have given her organizations such scale. If you think the for-profit world has a monopoly on scale thinking, think again.

Featuring: Crisis Text Line’s Nancy Lublin

With Cameos From: VolunteerMatch’s Greg Baldwin, Greylock partner John Lilly (former CEO at Mozilla) and Y Combinator’s Sam Altman.

I believe that in order to succeed, entrepreneurs need a good idea, good timing, money and luck. But more than that, they need grit.Reid Hoffman

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Episode 6: Innovation = Managed Chaos

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Image credit: Jacqui Ipp
About This Episode

Google has succeeded by innovating again and again. Not just search, but Gmail, Google Docs and even self-driving cars. Its secret? The company doesn't tell employees how to innovate; rather, it manages the chaos. Eric Schmidt, former CEO of Google and now chairman of parent company Alphabet, shares the controversial management techniques he created to cultivate an environment of free-flowing ideas, plus disciplined decision making that lead to breakthrough ideas. He reveals the hidden secret in Google’s famous “20 percent time” policy, the company's approach to hiring smart creatives, and the parallels between leading Google and piloting small airplanes. Plus, his “roommate” at Google, and the decision he made to support a crazy idea that he was certain would bankrupt the company.

Featuring: Alphabet's (Google’s) Eric Schmidt

With Cameos From: Margaret Heffernan (former CEO and author of Willful Blindness), Zynga's Mark Pincus and Twitter’s Omid Kordestani.

I believe the smartest companies don't tell their employees how to innovate, they manage the chaos.Reid Hoffman

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Episode 5: Lead, Lead Again

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Image credit: Jacqui Ipp
About This Episode

In just six years, Facebook grew to 2 billion users and 14,000 employees. How? Well first, they hired COO Sheryl Sandberg. She knew that to lead a fast-changing organization, you have to be as skilled at breaking plans as you are at making them. Great scale leaders know how to pivot. Every day, there are new competitors, new threats, new opportunities. There’s no simple, straightforward set of marching orders. It’s more like a dogfight. You and your team will be flying upside down and at an angle sometimes. Sandberg shares her practical, tactical on-the-ground lessons she learned at both Google and Facebook — everything from hiring people for roles that never existed before, celebrating birthdays for an enormous team and navigating make-or-break crises as a management team. She also reveals the slow, professional courtship of Mark Zuckerberg.

Featuring: Facebook's Sheryl Sandberg

With Cameos From: Microsoft's Bill Gates, Evite's Selina Tobaccowala (now co-founder of Gixo), Apollo Fusion’s Mike Cassidy, entrepreneur and speaker Margaret Heffernan, Facebook’s Mark Zuckerberg

I believe to lead an organization to scale, you have to be as skilled at breaking plans as you are at making them.Reid Hoffman

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Episode 4: Imperfect is Perfect

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Image credit: Jacqui Ipp
About This Episode

If you’re Steve Jobs, you can wait for your product to be perfect. But there are almost no Steve Jobs’ in the world. For the rest of us, if you’re not embarrassed by your first product release, you’ve released it too late. Imperfect is perfect. Why? Because your assumptions about what people want are never exactly right. Most entrepreneurs create great products through a tight feedback loop with real customers using a real product. So don’t fear imperfections; they won’t make or break your company. What will make or break you is speed. And no one knows this better than Facebook’s Mark Zuckerberg. He shares the origin story of his famous mantra, “move fast and break things” and how this ethos applied as Facebook evolved from student project to tech giant.

Featuring: Facebook's Mark Zuckerberg

With Cameos From: Ziggeo’s Susan Danziger, Hall of Fame sportscaster and podcaster Dick Stockton, Hint Water founder and CEO Kara Goldin and Facebook’s Sheryl Sandberg

I believe that if you’re not embarrassed by your first product release, you’ve released it too late. Imperfect is perfect.Reid Hoffman

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Episode 3: The Beauty of a Bad Idea

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Image credit: Jacqui Ipp
About This Episode

The best business ideas often seem laughable at first glance. So if you’re hearing a chorus of “no’s” it may actually be a good sign. Google, Facebook, LinkedIn, Airbnb – they all sounded crazy before they scaled spectacularly. So don’t be discouraged by rejection. Instead, learn to hear the nuance between the different kinds of “no.” That’s what Tristan Walker did. After stints at two successful startups, he launched Walker & Company, makers of the Bevel razor, and learned to navigate the entrepreneurial minefield of investors who may or may not share your vision.

Featuring: Walker & Company's Tristan Walker

With Cameos From: Kathryn Minshew, David Hornik, Josh Kopelman, and Kara Goldin

I believe the most scalable ideas often seem laughable at first glance.Reid Hoffman

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Episode 2: The Money Episode

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Image credit: Jacqui Ipp
About This Episode

Think you've raised enough money for your startup? Think again. You have to run through a minefield of unexpected expenses as an entrepreneur. And you never know where the big opportunity will come from. So always, always raise more money than you think you need. Mariam Naficy shares the wisdom learned through her white-knuckle experiences founding startups that survived two financial crashes — online cosmetic company Eve.com in the 90s and design marketplace Minted.com today.

Featuring: Minted's Mariam Naficy

With Cameos From: Daniel Kahneman, Amos Kedmey, Selina Tobaccowala, Brian Chesky

You need to raise more money than you think you need — and potentially a LOT moreReid Hoffman

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Episode 1: Handcrafted

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Image credit: Jacqui Ipp
About This Episode

If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one by one. And don't stop until you know exactly what they want. That's what Brian Chesky did. As CEO of Airbnb, Brian’s early work was more akin to a traveling salesman. He takes us back to his lean years – when he went door-to-door, meeting Airbnb hosts in person – and shares the imaginative route to crafting what he calls an "11-star experience.”

Featuring: Airbnb's Brian Chesky

With Cameos From: Patrick Collison, Nancy Lublin, Ellie Thiele

I tell a lot of entrepreneurs who don’t have traction: I miss those times. Yes, it’s exciting to have a company that’s huge scale. But the biggest leaps you ever get are when you’re small.Brian Chesky, Airbnb co-founder and CEO

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