Media Coverage
What the C-Suite Needs to Know About the True Power of Earned Media
Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.
A Non-Profit Newspaper Published a Column Criticizing Facebook. Then Meta Blocked All of Its Posts.
Facebook's communications chief said that the posts were removed because of "a mistaken security issue."
5 Ways to Get on the Media's Good Side (and Stay There)
When you're trying to make a name and a mark for yourself and your business, it's really important to get on the media's good side — and stay there.
How to Prepare for a Podcast Appearance
Podcasts are a great vehicle for promoting yourself, your brand, and your vision. They have an expansive reach to an unlimited number of listeners and an evergreen shelf life on the web. Because they're so widespread and continually available, you'll want to make your podcast interview as effective and impactful as possible.
5 PR Tips Any Company Can Use to Get Media Coverage
You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.
3 Ways to Tackle Common Social Media Obstacles
With social media, quality is more important than quantity.
How to Own Your Online Narrative — Even When the Internet Owns You
People depend on the internet for answers, but controlling the information online about you can be difficult. Here's how to own your narrative when the internet owns you.
5 Key Elements of Selling Your Brand to the Media
Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.
PR Isn't Everyone's Forte. Is It Time For You to Bring in the Pros?
A PR expert explains how and when you can tell you need to level up your PR game and stop trying to do it all on your own.
Is There Still a Need for Press Releases When Newspapers Are Going Extinct?
The traditional concept of "press" may have changed between the 20th and 21st centuries, but the time-proven value of a press release crafted specifically with the current marketplace in mind is still very much on trend and in fashion.
Aaron Rodgers Was Making 7 Figures on ESPN's 'Pat McAfee' — But He Just Got Kicked Off the Show After a Spate of Bizarre Behavior
The injured New York Jets quarterback drew significant criticism last week.
Yes, You Can Still Get Organic Media Coverage — and Here's Why You Should
Some may tell you it's now only a pay-to-play world, but that's not true in the slightest.
Modern Media, the Internet and Jury Duty — Is it Possible to Have a Fair Trial?
Is it naive to think there's a chance for impartiality when picking jurors?
6 Keys to Getting Featured on Local TV News — and How to Leverage Its Power
Consistent TV news features can boost your marketing efforts and position your brand as an industry leader. Securing airtime is mainly dependent on you focusing on local newsworthiness, media relationships and visual storytelling.
4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them
Media coverage can be lucrative, but you need to employ the right strategies.