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Melanie spring

Values

Think You Know Your Company's Core Values? Think Again.

With passing years, it's easy for businesses to lose sight of their founding principles. Here's how to regroup as your company evolves.

Why This Startup Opens Its Doors to Total Strangers for a Weekly Coffee Date

Washington, D.C.-based marketing firm Sisarina invites the public into its offices every Wednesday to foster a sense of community and open dialogue.

Naming Your Business? Read this First.

Don't worry about being hip. Worry about being memorable.