Messaging

Growing a Business

This One Thing Is the Secret to Higher Email Open Rates

Your subject line matters, but it's not the most important part of your email. Here's what gets people to open your messages every time.

Business News

Want to Keep Your Customers? Keep It Simple — Here's Why.

Removing simplicity from your business is one of the easiest traps to fall into — too many offerings, too complicated to purchase, and not solution-orientated enough to solve problems. Return to simplicity, return to profitability.

Branding

Your Public Messaging Strategy Starts With Your Inner Circle

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.

Business News

A Messaging App With a $1.17B in Valuation Shuts Down After Investigation Finds 95% of Users Were 'Bots'

IRL once boasted nearly 400% growth experienced over 15 months. However, that wasn't the whole truth.

Business News

Elon Musk Is Adding Calls and Encrypted Messaging to Twitter: 'This Will Grow in Sophistication Rapidly'

Twitter's CEO says the feature could go into effect as early as today.

Operations & Logistics

The Success of Your PR Campaign Depends on These 3 Essential Elements

A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.

Marketing

3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process

Increase your sales and become an authority in your industry.

Growing a Business

If You're Not Thinking About Brand Equity, You Should Be. Here's Why.

Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.

Marketing

3 Ways Businesses Can Benefit From Producing Movies

Various industries tap into filmmaking to harness its potential in reaching their target audience.

Thought Leaders

What a Baking Contest Taught Me About Finding Customers

Rather than focus on your own enthusiasm for your products and services, focus on what will make your customer enthusiastic.

Business News

5 Things Successful Businesses Have in Common in 2022

Podium provides messaging software to connect you to your customers.

Marketing

How Apple and Uber Create Messages That Don't Feel Phony-Baloney

A company's marketing message is its calling card -- make sure yours always rings true.

Marketing

From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business

Interested in launching an online business? It may seem easy, but it's harder than you think.

Technology

From SMS Era To Internet Age, This Unicorn Helps Enterprises Build Strong Customer Relation

According to the founder Beerud Sheth, Gupshup at present serves more than 100,000 businesses and developers globally

Science & Technology

Why You Should Use WhatsApp Business in 2021

From customer engagement and brand awareness to commerce opportunities for products and services, there are many reasons to use WhatsApp Business in 2021.