Millennials

Leadership

9 Critical Questions About Employee Development

Every business leader can benefit from knowing the answers.

How To Start Investing

The sooner you start investing, the more you'll cash out in the long run

Why Millennials Make Great Franchisees -- And How to Recruit Them

An increasing amount of franchises are starting to realize the power of youth, and working to attract young and hungry franchisees.

The Decade of 'Millennials Killing' Things Has Come to an End, But It Wasn't Their Fault in the First Place

Millennials have been blamed for killing everything from beer to napkins over the past decade.

3 Essential Ingredients for a Millennial-Friendly Office Culture

From financial woes to mental-health problems, they expect freedom to air grievances and opportunities to solve them.

More From This Topic

News and Trends

New Study Debunks Age Bias in the Workplace. What Does That Mean for Your Business?

The latest data suggests that employees of all generations prefer a diverse environment.
Marketing

3 Ways to Market Effectively to Different Generations

Start by discarding some unfounded assumptions.
Millennials

How to Market to Millennials in 2019

Here's a hint: Milliennials are no longer kids.
Leadership

How to Handle Internal Communication With a Young Staff

Making sure you and your youthful charges are on the same page.
Growth Strategies

3 Tips to Keep Millennials Engaged

They may seem fickle, but they're also a crucial customer base.
Generation Z

Gen Z Teams Are Magic for Startup Leaders Who Overcome This Challenge

Gen Z workers learn and adapt quickly, but results depend on giving them the right guidance.
Influencer Marketing

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
Sustainability

You Don't Have to Be Elon Musk to Make a Difference

Consumers are ever more impatient for brands to embrace the greater good.
Millennials

5 Ways to Market to That Fickle Group Called Millennials

The younger crowd doesn't mind advertising, but they do love making fun of it. So, be careful.
The term millennials refers to the generation born between the early 1980s and early 2000s. Whether marketing to millennials or hiring them, it can help to understand this generation’s typically-accepted characteristics: They are digital natives, they have a desire for social impact and they face a higher level of student debt and unemployment than other recent generations.

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