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Millennials

Starting a Business

5 Reasons Why Millennials are Born Entrepreneurs

College entrepreneur Michael Cauble on the reasons why today's young people may be hard wired for entrepreneurship.
Growth Strategies

Managing Millennials: More Magic Than Myth

Working with and managing millennials isn't something to fear. The energetic and tech-savvy bunch is the future, and here's how to deal with them.
Marketing

5 Secrets to Communicating Effectively With Millennials

The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.
Starting a Business

Entrepreneurship Today: Starting Up Is Optional (Infographic)

Long over are the days when being an entrepreneur was defined solely as being a business owner.
Marketing

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
Growth Strategies

How Retailers Can Recruit and Retain Millennials (Infographic)

Research from the National Retail Federation reveals what young adults are looking for in their first jobs.
Entrepreneurs

Millennials and Money: A Look at How Young People Shop and Spend in America (Infographic)

Young people tend to shop more than their older counterparts, and they use technology as they shop in greater numbers too. Here, check out other striking stats on millennials' shopping habits.
Entrepreneurs

Young Entrepreneurs Weigh in on the 2012 Presidential Election

It's often hard to pigeonhole a generation of business owners, but as a voting block they do seem to come together -- at least on one issue.
Starting a Business

Thinking of Majoring in Entrepreneurship? Read This First

For many heading to campus who also dream of starting a business one day, majoring in entrepreneurship can help. But it's far from the only major decision you'll need to make along the way.
Growth Strategies

Quirky: The Solution to the Innovator's Dilemma

At the age of 24, Ben Kaufman already has a successful startup track record. With Quirky, he's tapped into the power of open innovation and created a place where anyone can become an inventor.
Growth Strategies

Are Younger Entrepreneurs Sellouts?

While a new study says Millennials are twice as likely to sell their business, here are a few reasons older entrepreneurs can be willing to sell, too.
Starting a Business

How a Gen-Y'er Launched a Personal Branding Firm

The 27-year-old founder of Millennial Branding talks about managing a growing stable of products and services.