Millennials

Growth Strategies

3 Tips to Keep Millennials Engaged

They may seem fickle, but they're also a crucial customer base.

4 Ways Small Businesses Can Attract and Retain Young Talent

The global work demography is gradually shifting to young talent. Don't be left behind.

Gen Z Teams Are Magic for Startup Leaders Who Overcome This Challenge

Gen Z workers learn and adapt quickly, but results depend on giving them the right guidance.

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.

Study Finds Fewer People Are Dying on the Job Where Marijuana Is Legal

It seems more evidence that lots of people will substitute marijuana for other more harmful substances when it is legal to do so.

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The term millennials refers to the generation born between the early 1980s and early 2000s. Whether marketing to millennials or hiring them, it can help to understand this generation’s typically-accepted characteristics: They are digital natives, they have a desire for social impact and they face a higher level of student debt and unemployment than other recent generations.