offline business

Marketing

Why Pop-up Stores Should Be Part of Every Retailer's Strategy

Though an old concept, these temporary shops help established as well as new brands in marketing and connecting with customers

10 Business Firms That Went From Online to Offline

With more and more e-commerce companies going offline, is it correct to say that offline is the future of online start-ups and companies?

Technology for Gamification of Customer Engagement in Offline World

Many companies are seeing very positive results after using gamification for customer engagement

How Big Data Can Help Retail Sector Grow in India

The Indian retail sector is witnessing a noticeable shift towards an organised retail market from the conventional unorganised retailing in India.

Building a Brand in India? #7 Things you Must Breathe as a Business

High-quality storytelling, laced with smart wit, works wonders and start-up brands can grow word-of-mouth!

More From This Topic

Digitization

'Become Digital' if Not 'Born Digital'

Many retailers are reaching out to customers through offline channels such as stores as well as online avenues such as mobile apps and websites
Ecommerce

Reverse - O2O To Fuel Next Wave of Entrepreneurs

The only challenge for these reverse O2O players will be logistics
Retail Businesses

The Importance Of Offline Retail Presence In An Online World

While the popularity of online shopping has soared over the past few years, the value of an offline presence hasn't diminished.
Online Business

Why Web-based Startup Is a Better Idea than Opening an Offline Business Today

Setting up online ventures is extremely easy in most cases or significantly easier than setting up offline businesses