Online Advertising

News and Articles About Online Advertising

How Do You Stand Out From 500,000 Advertisers on Instagram?
Marketing Bootcamp

How Do You Stand Out From 500,000 Advertisers on Instagram?

Think: visuals, copy, audience enticement and the context of our ad.
Lesya Liu
Facebook Redesigns Ads to Circumvent Blockers
Facebook

Facebook Redesigns Ads to Circumvent Blockers

The move is intended to protect the company's revenue, and give users more choice over the ads they see.
Exploring AdSense? Here's a '101'-Level Primer.
Online Advertising

Exploring AdSense? Here's a '101'-Level Primer.

Google wants to put ads on your site and give you control. How cool is that?
Thomas Smale
Telltale Signs You Have an Ad Fraud Problem
Marketing Bootcamp

Telltale Signs You Have an Ad Fraud Problem

Don't let ad fraudsters win. It's time to fight back.
Eli Martin
How to Drive Marketing Results with Gmail Sponsored Promotions
Marketing Bootcamp

How to Drive Marketing Results with Gmail Sponsored Promotions

Word has spread among advertisers that GSP ads are effective, and more people want 'in.'
Eric Siu
To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page
Marketing Bootcamp

To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page

Increase those conversions you've been working so hard to get.
Lesya Liu
How Ad Fraud Ruins the Internet
Marketing Bootcamp

How Ad Fraud Ruins the Internet

Ad fraud is infiltrating the Internet, and it affects every single one of us.
Eli Martin
How Ad Blockers Benefit Both Consumers and Advertisers
Marketing Bootcamp

How Ad Blockers Benefit Both Consumers and Advertisers

Content creators must always think of their audience's preferences and tailor strategies to their customers.
Jonha Richman
Google Set to Ban Payday Lender Ads
Online Advertising

Google Set to Ban Payday Lender Ads

Starting July 13, the company will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., it is also banning ads for loans with an APR of 36 percent or higher.
4 Tips to Save Money on Facebook Advertising
Marketing Bootcamp

4 Tips to Save Money on Facebook Advertising

Over 2 million advertisers have flocked to Facebook. Here's how to make the most of of the social networking giant.
Jason Parks
4 Tips for Maximizing the User's Advertising Experience
Online Advertising

4 Tips for Maximizing the User's Advertising Experience

Brands provide users with the best possible advertising experience by getting out of the way.
Ari Brandt
Attention Is a Finite Resource
Marketing Bootcamp

Attention Is a Finite Resource

Respect the customer by aligning your ads with the context and content on a website.
Ophir Tanz
Instagram Videos Are About to Get Extra Long
Instagram

Instagram Videos Are About to Get Extra Long

The photo-sharing app owned by Facebook said it's extending the length of videos that can be uploaded to 60 seconds.
Kia Kokalitcheva
Cyber Criminals Snap Up Expired Domains to Serve Malicious Ads
Cyber Attacks

Cyber Criminals Snap Up Expired Domains to Serve Malicious Ads

Users visiting the websites of the New York Times, Newsweek, BBC and AOL, among others, may have installed malware on their computers if they clicked on the malicious ads.