Online Marketing

The Innovators: deviantART's Angelo Sotira
Marketing

The Innovators: deviantART's Angelo Sotira

The co-founder and chief executive of the online artist community talks about building a 14 million member social network.
Ameen Khwaja
How To Optimize Your Website for Local Search
Marketing

How To Optimize Your Website for Local Search

Follow this guide to maximize your visibility in regional markets.
Jon Rognerud
Making Email Newsletters More Social
Marketing

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
Gail Goodman
Using Online Video to Market Your Business
Marketing

Using Online Video to Market Your Business

Use online video to market your business. Here's to hoping you don't have a face only a mother could love.
Ericka Chickowski
How to Find Sales Leads on Social Media
Marketing

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
Brian Quinton
Signpost Puts a Local Spin on Social Shopping
Marketing

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
Jason Ankeny
How to Build Your Own Brand Buzz
Marketing

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
Gwen Moran
How to Use Social Media to Improve Presentations
Marketing

How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.
Chris Brogan
Take It From The Pros

Your Corporate Blog Could Be Sabotaging Your Business

Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them.
10 Trends for Online Marketers in 2011
Marketing

10 Trends for Online Marketers in 2011

A look at the latest technology tools that will influence how you reach customers.
John Arnold
How to Clean Up an Online Reputation
Marketing

How to Clean Up an Online Reputation

Controlling how you appear in search results and on social networking sites doesn't have to be hard.
10 Marketing Trends for 2011
Take It From The Pros

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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