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Online Marketing

Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Marketing

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

With the year's prime shopping season looming, here are some tips for improving your website to boost sales.
Small Business Heroes

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Marketing

One Way to Automate Your Online Marketing Efforts

A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
Marketing

How to Get Your Landing Page to Land More Sales

Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.
Small Business Heroes

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
Small Business Heroes

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Small Business Heroes

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
Marketing

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Marketing

Seven Tips for Marketing a Business with Video

When creating videos for marketing purposes, keep this advice in mind.
Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Small Business Heroes

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Marketing

How to Start Video Blogging for Your Business

Online videos can be a good way to connect with customers. Here are some tips for beginners.