Online Marketing

How to Identify and Reach Underserved Markets
Take It From The Pros

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Russ Fradin
Let Testimonials Do the Talking for You
Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
Gail Goodman
Starting a Business

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
Susan Gunelius
Top of the Heap
Growth Strategies

Top of the Heap

Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.
Tracy Stapp Herold
Coupons Get a Move On
Starting a Business

Coupons Get a Move On

Yowza!! matches merchants with customers on the go.
Jason Ankeny
Marketing

Customize Your App

Where to go to create a mobile strategy that will set you apart
Ericka Chickowski
From Nay to Yay
Growth Strategies

From Nay to Yay

What to do about bad reviews on customer feedback sites
The Best Blog Spot
Run a Better Business

The Best Blog Spot

Creating a business blog may be a simple part of your online strategy, but how and where to host it?
Mikal E. Belicove
The Future Has Been Delivered to Your Mailbox
Starting a Business

The Future Has Been Delivered to Your Mailbox

Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Jason Meyers
He's Got the World on a String
Starting a Business

He's Got the World on a String

A former Wall Street analyst spins his yo-yo passion into a million-dollar-plus business.
Jennifer Wang
Tips and Tools for Location-Based Marketing
Marketing

Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
John Arnold
Take It From The Pros

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
Susan Gunelius
Combine Social Media and E-Mail Marketing
Marketing

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.
Gail Goodman
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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