Online Marketing

Marketing

Measuring Your Business's Success on the Web

It's not enough to just have a website for your business, you need to measure how well you're reaching your customers or audience.
Marketing

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
Technology

Affordable Video Hosting for Small Businesses

Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
Marketing

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
Marketing

How Will Google+ Affect SEO?

Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.
Marketing

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
Marketing

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Marketing

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
Marketing

How to Make Your Email Newsletter a Must-Read for Your Customers

Before you decide to launch a newsletter, plan for its success.
Marketing

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
Marketing

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Small Business Heroes

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.