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Online Marketing

Marketing

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Marketing

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
Starting a Business

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Growth Strategies

Friending Facebook to Connect With New Customers

Here's how one small Web company is using Facebook Connect to find new users.
Marketing

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Marketing

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Marketing

The Social Media Challenge: The Results

We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.
Marketing

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Marketing

A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.
Marketing

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
Marketing

SXSW's Customer Finding Tools of Tomorrow

SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
Finance

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.