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Online Marketing

Marketing

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Marketing

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
Starting a Business

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Marketing

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
Marketing

How to Clean Up Your Online Reputation

Skweal takes complaints out of the public forum, giving businesses a chance to make good
Marketing

Business Owners Weigh In on Facebook Messaging

Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.
Marketing

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
Marketing

The Innovators: deviantART's Angelo Sotira

The co-founder and chief executive of the online artist community talks about building a 14 million member social network.
Marketing

How To Optimize Your Website for Local Search

Follow this guide to maximize your visibility in regional markets.
Marketing

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
Marketing

Using Online Video to Market Your Business

Use online video to market your business. Here's to hoping you don't have a face only a mother could love.
Marketing

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.