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Online Marketing

Marketing

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
Marketing

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
Marketing

How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.
Marketing

Your Corporate Blog Could Be Sabotaging Your Business

Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them.
Marketing

10 Trends for Online Marketers in 2011

A look at the latest technology tools that will influence how you reach customers.
Marketing

How to Clean Up an Online Reputation

Controlling how you appear in search results and on social networking sites doesn't have to be hard.
Marketing

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Marketing

Why You Need a Social Media Policy

Three reasons small businesses benefit from even the most basic guidelines.
Marketing

Is Your Email Marketing Ready for 2011?

Here are five ways to create a more social experience for your customers in the New Year.
Marketing

10 Helpful Social Media Management Tools

A roundup of the most popular business tools you can use to organize your social networks.
Marketing

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Marketing

A Starbucks Marketer's Essential Tweets

Adam Brotman, Starbucks vice president of digital ventures.
Marketing

10 Social Media Trends for 2011

How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns.
Starting a Business

Social Media Tactics to Boost Holiday Sales

A look at how three online businesses are using the social web to drive revenues.
Marketing

Common Sense Tips to Keep You From Burning Your Own Brand

Use social media to interact, engage and have fun, but be smart about it.