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Online Marketing

Social Media Marketing

3 Ways to Grow Your Business With Free Social Media Analytics

Social media is about the long game and does require thoughtful planning, but there's no need to break the bank for in-depth analysis and strategy-building.
Influencer Marketing

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.
Online Marketing

3 Essential Tools to Utilize When Starting a Company Blog

Hello Bar, Helplama and Yoast SEO are must-haves for a new blog.
Trust Based Marketing

Why Trust Is the New Marketing Currency

If someone sidles up on the street and wants to sell you a "Rolex," you'll likely run. Do the same with digital marketers who similarly fail to secure your trust.
Marketing Strategies

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience.
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Ecommerce

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants

In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
Social Media Marketing

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.
Online Marketing

Marketing Lessons for Your Start-Up: 3 Success Stories

Buffer, HubSpot and Warby Parker didn't break the bank with their start-up marketing plans. They just did them well.
Ecommerce

10 Reasons Ecommerce Sites Fail

Build it and they will come. Unless they ignore it.
Marketing

10 Overrated Marketing Trends

Make sure you always know the reasons and numbers behind your marketing plan.
Millennials

10 Tips for Millennial Marketing

Focus on mobile, and make sure you have a coupon ready.
Online Marketing

4 Online Marketing Tactics to Advertise Your Import/Export Business

With these four methods, marketing your import-export business is just a click away.
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.