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Online Marketing

Marketing

FourSquare for Small Business: A Primer

Does your business need a mayor? Probably not, but knowing the tricks of this hot social media tool can definitely pay off.
Marketing

How to Calculate Your ROI With Social Media

Free tools to help you measure traffic, sales and SEO ranking
Marketing

The Stripped Down Strategy Behind Naked Pizza

Combining social media buzz and a healthy focus, this alternative pizza company is poised to explode with 300 franchise stores.
Marketing

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.
Marketing

Launch an E-mail Marketing Campaign in 7 Steps

E-newsletters remain an effective tool for deepening relationships.
Marketing

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
Growth Strategies

A New Way to Sell Online

Google Places gives you a virtual storefront where you can track traffic.
Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
Marketing

There's Big Opportunity in Lower-Cost Ads

More TV, web and mobile ads are within reach of small businesses.
Marketing

10 Things Customers Want on a Website

Want to make your small business look big? Here's what customers are looking for when they visit.
Marketing

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
Starting a Business

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
Growth Strategies

Top of the Heap

Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.